About the Company:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
This role is with Tools for Humanity in our San Francisco office
You will own, transform, and manage all things web-related for the World, Tools for Humanity, and World Foundation brands. You will own website strategy, content, copywriting, search engine optimization (SEO), design, build, maintenance, and improvement. You have strong left and right brain skills that enable you to work with designers on user experience to developers and data scientists to communicate and understand technical requirements. You will work closely within the global marketing team to ensure all website products contribute to and align with the overall brand and deliver a user-centric and approachable experience.
You will partner with diverse internal and external teams (e.g., translations, product, operations, legal, communications, marketing, vendors, etc.), and most importantly, use all your interdisciplinary skills to get things done at a high creative standard.
World has the potential to become a generational brand, with an identity that’s entirely its own.
We’re not just aiming to join the ranks of iconic tech companies; we’re building something the world hasn’t seen before. That’s why we’re looking for someone who not only brings deep experience but is excited to help invent a new kind of design practice—without a blueprint. Someone ready to shape what a brand like this can become.
In this role, you will:
Strategize, design, and manage several website projects at once for constantly evolving, high-traffic websites in close collaboration with cross-functional teams
Create strategic and systemic website roadmaps, and take extreme ownership in the execution and project management including coordinating across content, copy, translations, UI/UX, data, development, etc.
Lead and execute website content strategy, wireframing, and copywriting
Lead global SEO efforts (notably growth hacking and website health improvements), providing strategic direction to our agency, overseeing technical and on/off-page implementations with developers, and consistently communicating progress and insights to stakeholders
Work with cross-functional leadership to be proactive in understanding website,whitepaper, legal, and creative needs
Working directly with a team of external and internal website design, development, and other creative partners for fast-turnaround website content
Use your skills in UI/UX or service design to build user friendly, approachable, and educational web experiences that help users understand and learn more about the project
Build reports to track, analyze, and share website performance against OKRs using Google Analytics, Ahrefs, Google Search Console and other website performance tools
Work with regional marketing teams to understand local website needs and helping to drive or support local web initiatives (e.g., bespoke landing pages for new country launch)
Occasionally project manage non-website, technically-oriented content projects (e.g., app copywriting, app reskinning)
Be a self-starter, ready to do whatever it takes to deliver projects on time and at a high creative standard; we are a small team and enjoy flexing our skillsets to help each other
Finding solutions and options for getting ideas made – from finding the right partner, to figuring out the best internal process to get things done fast
Use your creative eye to help ensure all web content is aligned with brand and marketing strategy often before being reviewed by leadership
5% travel to the field (anywhere in the world) to understand on the ground operations and user needs
About you:
5-7+ years of experience in website management, content strategy, or UI/UX design and development, or a comparable role
3-5+ years experience with Google Analytics, Google Search Console, Ahrefs, Looker Studio and other web performance measurement tools
3-5+ years experience with Search Engine Optimization
3-5+ years experience in content strategy and copywriting
Highly organized and able to strategically prioritize multiple workstreams at once
Outstanding communication and collaboration skills, experience with C-Suite and Founder stakeholders
Interdisciplinary and adaptable; quick to pivot in a rapidly changing environment
Radical end-to-end ownership and resourcefulness
Practically oriented and “getting-the-job-done” mindset
Any of the following are a bonus: web front-end or back-end coding, search engine marketing, video production, graphic design, knowledge of the Web3/cryptocurrency industry
We are a fast-paced start up with extremely high ambitions. We are also fun and making a genuine impact on the world.
Pay transparency statement (for CA and NY based roles):
The reasonably estimated salary for this role at TFH ranges from $130,000 – $165,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR
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