Web3 Social Media Manager

Web3 Social Media Manager:

Flipside is seeking a dynamic, web3-native Community & Social Media Manager to build and scale our next-generation community focused on protocol growth and AI innovation. You’ll be responsible for driving user adoption and evangelization of the Flipside Growth MCP, AI Engine, and Intelligence-Driven Growth platform through strategic community building and social media engagement. This role requires someone who can authentically connect with our diverse ecosystem of protocols, analysts, developers, and growth practitioners while amplifying Flipside’s voice as the definitive leader in blockchain growth intelligence.

Key Responsibilities:

• Design and execute comprehensive community growth strategies that drive adoption of Flipside’s Growth MCP, AI Engine, and Intelligence-Driven Growth platform

• Build and nurture engaged communities across Telegram, Twitter/X, LinkedIn, Discord, and emerging platforms, fostering meaningful connections between users, partners, and the Flipside team

• Develop community-driven initiatives including AMAs, workshops, hackathons, and educational content series that showcase product capabilities and drive user engagement

• Manage and grow Flipside’s social media presence, creating compelling content that communicates our technical innovations in accessible, shareable formats

• Support strategic announcement campaigns for product launches, partnerships, and company milestones across all social and community channels

• Identify and cultivate relationships with key influencers, thought leaders, and ecosystem partners to expand Flipside’s reach and authority

• Monitor social sentiment and community feedback to inform product development and marketing strategies

• Collaborate with Growth Services and Product Marketing to amplify customer success stories and case studies

• Track and analyze community metrics, engagement rates, and growth KPIs to optimize strategies and demonstrate ROI

• Represent Flipside in social media, and at industry events, conferences, and community gatherings as a brand ambassador

Qualifications:

• 3+ years of native crypto community management and/or social media experience

• Deep understanding of Web3 culture, memes, and communication styles with authentic connections to the crypto/blockchain community

• Proven track record of growing engaged communities from early stage to scale

• Strong content creation skills across multiple formats (written, visual, video) with experience using design tools and social media management platforms

• Experience managing crisis communications and navigating sensitive community situations

• Understanding of blockchain analytics, DeFi protocols, and growth marketing concepts

• Excellent written communication skills with the ability to adapt tone and messaging for different audiences and platforms

• Strong analytical skills with experience using community analytics tools and social media metrics

• Bachelor’s degree in Marketing, Communications, or related field preferred

Preferred Experience:

• Previous experience building crypto-native social media profiles

• Understanding of AI/ML concepts and their applications in business/crypto contexts

• Experience with community platforms (Discord, Telegram, Circle, etc.) and social media management tools

• Background in growth hacking, viral marketing, or user acquisition strategies

• Familiarity with tokenomics, governance mechanisms, and decentralized community structures

• Experience creating educational content or technical documentation for complex products

• Network of relationships within the Web3 analytics, protocol, or growth marketing communities

Personal Attributes:

• Authentic passion for crypto and long-term sustainable growth

• Creative storyteller who can make complex technical concepts engaging and accessible

• Highly empathetic with strong emotional intelligence and conflict resolution skills

• Self-starter who thrives in fast-paced, ambiguous startup environments

• Data-driven mindset with the ability to balance creativity with measurable results

• Collaborative team player who can work effectively across technical and business functions

• Adaptable and resilient with the ability to pivot strategies based on community feedback

• Genuine enthusiasm for fostering inclusive, supportive community environments