Web Marketing Manager

Crusoe is building the World’s Favorite AI-first Cloud infrastructure company. We’re pioneering vertically integrated, purpose-built AI infrastructure solutions trusted by Fortune 500 companies to power their most advanced AI applications. Crusoe is redefining AI cloud infrastructure, with a mission to align the future of computing with the future of the climate. Our AI platform is recognized as the “gold standard” for reliability and performance. Our data centers are optimized for AI workloads and are powered by clean, renewable energy.

Be part of the AI revolution with sustainable technology at Crusoe. Here, you’ll drive meaningful innovation, make a tangible impact, and join a team that’s setting the pace for responsible, transformative cloud infrastructure.

About the job

We are looking for an experienced and results-driven Web Marketing Manager to oversee key digital initiatives such as an end to end website migration and redesign, new CMS vendor procurement and onboarding, agency management, and SEO/SEM/CRO. This role will also focus on analytics and measurement to optimize performance and drive business growth. The ideal candidate will thrive in a collaborative environment, working closely with cross-functional teams like sales, product, design, engineering, customer success and other marketing partners.

A day in the life

1. Website Migration & CMS Vendor Selection

   • Manage the end-to-end process of website migration to ensure a seamless transition with minimal downtime

   • Own the procurement process, define business requirements for the new CMS platform and evaluate vendors based on scalability, usability, and SEO capabilities

   • Collaborate with PMM, IT, engineering, design, content and agency resources to ensure data integrity and functionality during migration

2. SEO/SEM/CRO

   • Develop and implement CRO and SEO strategies to improve organic search rankings, increase traffic, and website conversions

   • Manage SEM budget and campaigns, including keyword research, ad copy development, bid optimization and competitor analysis to maximize ROI

   • Build out long term strategy to scale growth aligning with business goals and execute on deliverables necessary

3. Website Redesign

   • Influence the website redesign process by providing strategic input on UX, SEO, and CRO while ensuring brand guidelines are met

   • Partner with web developers internally and externally, designers, and content creators to ensure the redesigned website improves engagement and conversion rates

   • Create and actively own KPIs for mobile responsiveness, accessibility, and performance optimization

4. Cross-Functional Collaboration

   • Develop relationships with sales, engineering, operations, product, IT, and marketing teams to align digital strategies with broader business goals

   • Provide insights from web analytics to inform product positioning, sales enablement strategies, operational frameworks, and marketing campaigns

   • Create a framework for stakeholders to work with you and ensure deliverables are properly scoped out and delivered with a standard of high quality on the agreed upon timelines

5. Measurement & Analytics

   • Monitor and report on key web performance metrics related to general website health, technical SEO, SEO, SEM, and CRO

   • Build out the entire analytics framework for Web/SEO by being an expert in the tools and systems currently in use along with what you will procure and onboard

   • Present actionable insights to executive and cross-functional stakeholders to bring visibility into high level performance and drive continuous improvement across digital channels respectively

You will thrive in this role if you have

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 5+ years of experience in web marketing or digital marketing roles with ownership of the website

• Growth focus with a track record of helping businesses grow through best in class website, SEO, and SEM management

• Experience in website migrations, CMS procurement, and vendor management

• Previously built an end to end web analytics framework using tools like Google Analytics/SEMrush and CMS platforms like Webflow, Hubspot, or Contentful

• Ability to take raw data and create always on dashboards and provide ways to visualize the data in ways that matter to your individual stakeholders

• Knowledge of HTML/CSS with the ability to communicate appropriately to those who do and to those who don’t have this knowledge

• Expertise in managing budgets across procured systems, agency support, and campaigns

• Highly organized and able to prioritize needle-moving projects without letting things fall through the cracks

Crusoe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.