Staff Product Manager – Growth

At Shakepay, we’re on a mission to usher in the Bitcoin golden age. We’re reimagining financial services to give every Canadian their fair shake.

Our culture is built around doing work that matters, winning as a team, and celebrating success. If you’re the kind of person who values growth, shipping fast, and sharing your ideas openly with a group of like-minded people, come and build with us!

About Shakepay

Since 2015, we’ve been building the Shakepay app to make buying and earning bitcoin fast, easy, and secure. In 2022, we launched the Shakepay Card, allowing shakers to earn bitcoin rewards when they shop. Today, more than one million Canadians use Shakepay to grow their bitcoin savings and take control of their financial future.

We’re regulated across all Canadian provinces and territories, and backed by renowned venture capitalists with a funding of $44M. We have a passionate, loyal, and growing community, and we’re looking for people who want to help us build something truly special.

Staff Product Manager – Growth

As Staff Product Manager, Growth at Shakepay, you’ll report directly to our CEO and take full ownership of our product-led growth strategy. You’ll be responsible for discovering and scaling opportunities that increase Shakepay’s reach, activation, engagement, and retention across our consumer product. This role is highly strategic and hands-on: you’ll lead bold and unconventional experiments, deeply understand customer behavior, and help shape how millions of Canadians adopt and use bitcoin.

You’ll work cross-functionally with engineering, design, data, marketing, leadership, and other stakeholders to craft and execute high-impact initiatives that grow the business. Your work will directly impact how Canadians discover Shakepay, experience their first bitcoin transaction, and keep coming back.

What you’ll be doing:

• Define and lead Shakepay’s product growth strategy, focusing on growth model levers like acquisition, activation, referral, and retention.
• Translate insights and strategy into compelling narratives that bring the team along — from engineers to executives.
• Partner with engineering and design to identify and build growth loops, frictionless onboarding experiences, and habit-forming products.
• Collaborate with marketing to align growth product efforts with lifecycle campaigns, performance marketing, and community initiatives.
• Work closely with data and research to uncover deep insights into user behavior and identify high-leverage opportunities.
• Own and drive initiatives end-to-end: from opportunity sizing to solution discovery to scaling successful bets.
• Regularly communicate product strategy and progress with executive leadership and the broader team.

Who we’re looking for:

• 8+ years of experience as a product manager in mobile-first technology companies, ideally in fintech or consumer marketplaces.
• Excellent communication and storytelling skills—you inspire teams and influence stakeholders.
• A proven track record of leading successful product-led growth initiatives (e.g., onboarding, referrals, A/B testing, retention loops, mobile growth channels).
• Highly analytical and metrics-driven: you can frame a growth problem, design experiments, and interpret results with clarity.
• Experience with growing adoption at scale.
• Comfortable operating autonomously, making decisions with imperfect data, and ruthlessly prioritizing.
• Deep curiosity about bitcoin, financial services, and the future of money.
• You’re relentlessly resourceful and thrive in fast-moving environments.

Why join us?

• Help shape the future of money: Be part of a team that’s revolutionizing financial services in Canada, one sat at a time.
• Impact millions: As cryptocurrency continues to gain traction, our potential for growth is massive. You can help us bring Shakepay and Bitcoin to all Canadians.
• Grow your career: We’re growing, and so can you! We have programs in place to encourage continuous learning, growth, and development.
• Ideas, not titles: We want the best ideas to make their way through, no matter where they come from.

Perks and benefits

• 🤝 Be an owner – Every employee has stock options as part of their total compensation.
• 🥅 Reach your goals – Yearly salary assessments.
• 🦷 Health & wellness : Access to health and dental coverage, including health and wellness spending accounts.
• 🌎 Remote-friendly: Work from anywhere in Canada, with optional access to our office spaces in Montreal and Toronto.
• 🆙 Level Up: A $2,000 annual budget for courses, certifications, and training to support your career growth.
• 🌴 Time off: 20 days of vacation per year. And if you use all your vacation, we give you a $1,000 bonus.
• 🐣 Parental leave: Enjoy a parental leave top up to 100% of your salary for 18 weeks.
• 🙌 Have fun together: quarterly team-specific or company-wide offsite to connect with each other.

We understand that potential can be just as valuable as experience. If you’re eager to learn, grow, and contribute to the mission but worry that you may not have the “right” experience, we still want you to apply.

We encourage applications from everyone, regardless of background and life experience. We’re firm believers that a little bit of slope makes up for a lot of y-intercept.

Fluency in English is required due to the percentage of English-speaking customers and the nature of our platform, which is available to all Canadians.