Social Media Marketing Specialist

Company Overview:

Coinstore is a leading digital asset trading platform in the cryptocurrency industry, providing a wide range of services including spot trading, futures trading, and more. We are committed to offering a safe, efficient, and user-friendly trading environment for our customers.

Job Summary We are seeking a highly motivated Social Media Marketing Specialist to manage and enhance our social media presence across various platforms, including Twitter, LinkedIn and TikTok. This role involves developing strategic social media plans that align with our brand and product objectives, creating engaging content, and conducting market research to inform operational strategies. The ideal candidate will have a strong background in social media management within the blockchain and cryptocurrency industry.

Key Responsibilities

• Social Media Management: Oversee daily operations and content updates for all company social media platforms.

• Strategic Planning: Develop and implement social media operation strategies and content planning to enhance brand awareness and influence.

• Content Creation: Edit and publish diverse marketing and promotional copy, enriching social media content to increase user engagement and fan activity.

• Online Engagement: Organize and manage online Ask Me Anything (AMA) sessions and panel discussion to strengthen brand influence and community interaction.

• Market Research: Conduct market research to collect and analyze competing products and industry-related data, providing insights for operational strategy formulation.

Qualifications

• Education: Bachelor’s degree or above in marketing, journalism, English, or related fields is preferred.

• Industry Knowledge: Familiarity with the blockchain, Web 3, and cryptocurrency industries; experience in crypto exchanges is a plus.

• Experience: 2-3 years of experience in social media operations, with priority given to candidates who have demonstrated successful operational cases. Proficiency in Twitter operations are highly valued.

• Language Proficiency: Fluency in English and Chinese as working languages.

• Skills: Proficiency in managing major social media platforms and strong copywriting skills.