Job Description and Responsibilities- Plan, execute, and evaluate all marketing activities on social media aiming to build the brand awareness, and move deals in the funnel.- Develop demand generation strategies that drive thought leadership, enhance website conversions, marketing campaigns, and pipeline momentum.- Write a variety of content assets, including guides, case studies, blog posts, landing pages, sponsored content, and marketing emails, tailor/translate for each account and country.- Collaborate closely with our Go-to-market, Demand Generation, Performance, Sales, and Content teams to identify new campaign, content and distribution opportunities.- Track results and performance of content marketing activities to inform which touchpoints and tactics are the best performing and have the biggest influence on the sales cycle.
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