At PINTU, we are building the #1 crypto investment platform designed for new investors in Indonesia and Southeast Asia. We recognize that 99% of new investors are underserved because existing solutions cater mainly to pros and early adopters. That’s why we created an app that makes it easy to learn, invest, and sell cryptocurrencies—all in just one click.
We are looking for a passionate and driven Content & Social Media Specialist to join our Marketing team and help scale our social presence to new heights.
In this role, you will
- Execute social media strategies that align with overall marketing and business objectives.
- Manage and grow Pintu’s presence across key platforms including YouTube, Instagram, TikTok, X (Twitter), and Facebook.
- Create, curate, and schedule engaging and relevant content tailored to each platform.
- Collaborate with content creators, influencers, media partners, and community leaders to expand brand reach and visibility.
- Monitor and analyze social media performance using native platform analytics and third-party tools (e.g., Emplifi, Meta Business Suite, TikTok Creative Center) to optimize campaigns.
- Stay updated on crypto trends, pop culture, and the digital landscape in Indonesia to ensure Pintu remains culturally relevant. Candidate doesn’t need to be fluent in crypto, but a strong curiosity and willingness to learn about the industry is essential.
- Work with the creative and product teams to ensure messaging is on-brand and visually consistent.
- Drive measurable outcomes including engagement, impression, traffic, and followers growth.
Who We Are Looking For
- Minimum 2 years of hands-on experience managing social media for consumer-facing brands or digital agencies.
- Proven track record of scaling multiple social channels (YouTube, X/ Twitter, Facebook, Instagram, TikTok).
- Strong knowledge of social media analytics and performance marketing metrics (CTR, CPM, installs, conversions, etc.).
- Familiarity with analytics tools such as Meta Business Suite, Instagram Insights, YouTube Studio, Twitter Analytics, and TikTok Business Suite.
- Stay on top of social media trends with a strong desire to explore and apply them at Pintu.
- Passionate about cryptocurrency, blockchain, and Web3 topics.
- Excellent communication skills in both Bahasa Indonesia and English.
- Proactive, creative, and able to work cross-functionally with various stakeholders.
Let’s Realise a Cryptocurrency Bank for Everyone!
We are building the #1 cryptocurrency bank for everyone to accelerate the transition to an open financial system
We have impacted many lives but there’s still plenty to do and we can’t do it alone. You can learn more about us
What is PINTU?
PINTU is a blockchain-based digital investment app that focuses on new investors. We have created a user-friendly app that helps new investors to learn, buy and invest cryptocurrency one click away.
Our agility and firm hold on our core purpose and values have allowed us to remain resilient and thrive through tumultuous times.
Learn more about PINTU here.
