Crossmint completely removes the complexity of blockchain for both companies and users. Companies don’t need to have blockchain engineers, hold cryptocurrencies, and can leverage a one-stop-shop, instead of orchestrating many different vendors, which often results in disjointed consumer experiences, higher costs, and slower go-to-market. For users, the experience is indistinguishable from that of the traditional web — replacing passphrases with biometrics and eliminating gas fees and other friction points.
