Crypto Tax Calculator (CTC) is seeking an ambitious and results-driven Senior Growth Marketing Manager to join our growing team.
Reporting to the Head of Marketing, you will own and optimise existing growth channels while unlocking new ones through rapid experimentation. This includes managing a sizable budget, working with performance marketing contractors, and running CRO tests on our marketing website.
You will play a pivotal role in expanding our user base by experimenting to unlock new distribution channels.
If you’re excited by the challenge of driving user acquisition and engagement in the fast-moving world of crypto—and you thrive on rapid testing and iteration—this role is for you.
Title: Senior Growth Marketing Manager
Location: AU (remote)
Department: Marketing
Hiring Manager: Head of Marketing
About CTC
Backed by Airtree and Folklore Ventures, CTC is a fast-growing company with hundreds of thousands of loyal customers across 23 countries. Founded in 2018 by brothers Shane and Tim Brunette, our mission is to empower people globally to better understand their tax obligations with a self-service tool that simplifies the process of identifying, tracking, and organising crypto transactions.
Key Responsibilities
Experimentation & Growth Channels
- Design and execute growth experiments that validate and scale new channels (e.g., affiliates, product-led growth tools, referral campaigns, crypto community outreach).
- Continuously optimise existing channels (paid search, paid social, email, etc.) to ensure efficiency and ROI.
- Develop and maintain an experimentation roadmap, prioritising tests by potential impact, feasibility, and strategic fit.
Performance Marketing & Budget Management
- Oversee paid advertising budget across Google, Facebook, LinkedIn, Twitter/X, and more.
- Manage external performance marketing contractors, setting clear KPIs and monitoring campaign performance against CAC, ROI, and CPA targets.
- Scale winning campaigns quickly while discontinuing underperformers—ensuring continuous improvement of funnel metrics.
Conversion Rate Optimisation (CRO)
- Own marketing website experiments, from landing page A/B tests to copy and design iterations aimed at increasing conversions.
- Utilise analytics tools to uncover insights, diagnose performance issues, and inform optimisation strategies.
- Implement a test-and-learn approach, measuring outcomes and iterating swiftly to drive higher conversion rates.
Data Analysis & Reporting
- Set up, monitor, and analyse key growth metrics (CAC, LTV, conversion rates, churn) to make data-driven decisions and guide strategies.
- Translate experiment findings and campaign insights into clear action plans.
- Recommend budget reallocations and channel shifts based on performance data and evolving market trends.
Continuous Improvement & Innovation
- Stay current on crypto trends, emerging marketing technologies, and digital advertising opportunities.
- Foster a culture of experimentation across the marketing team, encouraging bold ideas and fast iteration.
- Challenge the status quo, seeking innovative ways to scale user acquisition and engagement in the crypto space.
What We Look For in You
- 5+ years of experience in Growth Marketing, Performance Marketing, or Digital Marketing, preferably in SaaS or crypto.
- Proven success in running growth experiments, managing large paid budgets, and optimising campaigns for ROI.
- Expertise in CRO methodologies and A/B testing tools (e.g. VWO)
- Data-driven mindset with the ability to interpret complex datasets (Google Analytics, BI dashboards) and act on insights.
- Experience with referral programs, affiliates, or community-based marketing is a plus.
- Excellent communication and stakeholder management skills; comfortable collaborating across product, design, and support teams in a remote-first environment.
- Self-starter who thrives in an environment that values autonomy, fast experimentation, and continuous learning.
Reasons You Would Want to Join CTC
- VC-backed, fast-growing SaaS company with significant market momentum.
- Competitive compensation package.
- Fun, supportive culture in a remote-first setting, giving you flexibility in how and where you work.
- Async-first communication approach—only one internal meeting day per week—so you can actually get work done.
- High-performing team that values innovation, collaboration, and personal development.
- Opportunity to shape growth strategies in one of the world’s most exciting and quickly evolving industries.
