About ABC Labs:
Reserve is a cryptocurrency project, patiently leading the asset-backed currency revolution. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. Our approach is to bundle stocks, bonds, gold, real estate, and more into an index, and use that as money. That’s why we built the Reserve Protocol – to let anyone deploy a token that is issuable and redeemable for a basket of any other tokens. Today, the protocol is best used for bundling DeFi assets together to create yield-bearing USD stablecoins and indexes of cryptoassets. As more real world assets are tokenized, we believe the protocol will enable new asset-backed currencies that are mostly or fully independent of fiat money. You can learn more about the vision and the Reserve team here.
ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.
About the Role
We’re looking for a Senior Associate Designer with a strong foundation in visual storytelling and digital design execution. You’ll collaborate closely with our marketing and product teams to bring brand campaigns, social content, and product visuals to life. This role is perfect for a designer who thrives in fast-paced environments and can confidently own end-to-end execution—from idea to delivery.
What You’ll Do
- Own Visual Content Creation:
Design high-quality graphics, animations, and short-form videos (5–30 seconds) for social media, paid ads, and community channels.
- Support Brand and Product Design:
Work closely with senior designers and marketers to support brand storytelling across campaigns, decks, website assets, and in-app visuals.
- Produce Cross-Channel Assets:
Translate design concepts into assets tailored for Twitter, TikTok, Instagram, and YouTube—both static and motion.
- Research + Inspire:
Keep a pulse on design trends in crypto, fintech, and digital culture to ensure we’re always a step ahead.
- Communicate + Collaborate:
Work closely with marketing, growth, and product teams to ensure all design outputs are on-brand, performant, and deadline-ready.
- Stay Organized:
Maintain organized working files, design systems, and handoffs for smooth collaboration and iteration.
Who You Are
- 2–4 years of experience as a designer—ideally at a digital agency, SaaS company, or fintech startup
- Expert in Adobe Creative Suite (Illustrator, Photoshop, After Effects), Figma, and video editing tools (e.g. Premiere Pro or CapCut)
- Portfolio that showcases your work across motion graphics, brand assets, and social content
- Strong communicator who can give and receive feedback, present work, and contribute to strategy
- Comfortable in a fast-paced environment and capable of juggling multiple projects at once
You’re based in San Francisco (or willing to relocate) and excited to collaborate in person a few days a week
The total compensation range for this position is $90,000 – $125,000, which includes a base salary + RSR token grant.
Benefits:
- Do something meaningful; Be a part of the future of stable money, helping people around the world access a safe and transparent financial system.
- Fast moving, challenging and unique business problems.
- Compensation: Competitive salary + token grant.
- Stability: We have significant funding and a long financial runway.
- Purpose: ABC Labs helps people beat hyperinflation, and aims to eradicate it entirely.
