Research Analyst, Market Insights & Analytics, Ad Research

Job title: Research Analyst
Location: Singapore

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Who We Are:

X (Twitter) serves our community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity, and create a marketplace that enables the economic success of all its participants.

What You’ll Do

The Market Insights & Analytics team helps drive the value of X for both advertisers and users. As a customer-centric organization, we explore how people think, feel, and behave on X — and what that means for our business, marketing partners, and advertisers. We combine established quantitative and qualitative research techniques with social listening, campaign measurement, and marketing science. As a Research Analyst, you’ll join a high-performing team that champions the voice of the customers to support business and brand health — all in a dynamic, fast-paced environment.

You’ll be part of the APAC Ads Research team, based in Singapore and supporting SouthEast Asia, India, Korea, Australia, and China. Our work spans insights, measurement, and supporting Sales and Marketing teams. In this role, you’ll have an immediate impact by running insights and measurement projects for our key clients and markets. You’ll collaborate across regions — including Japan, Europe, and the US—and build relationships with clients, partners, and senior stakeholders.

A key part of the role is delivering actionable insights to support clients and narratives to support our largest sectors. You’ll be a natural storyteller, skilled at finding themes and presenting research in engaging ways. You’ll also measure the impact of advertising on X, so an interest in digital ads measurement is important. You’ll work with brands of all sizes leading, coordinating, and delivering the right measurement for their campaigns.

Responsibilities

• Work with guidance from senior team members to deliver insights and measurement that drive business impact for internal and external stakeholders.

• Partner closely with Sales and Marketing teams to deliver research and measurement solutions that support their goals.

• Collaborate with research colleagues across Japan, Europe, and North America to ensure alignment and knowledge sharing.

• Join client and agency meetings to present research findings and business implications.

• Provide audience insights using internal data and, when needed, relevant external sources.

• Help shape X’s business marketing narratives and sales enablement strategies, and contribute to internal strategic decisions

Requirements

• Enjoys working with data — analysing datasets to uncover insights and key findings.

• Experienced in quantitative surveys, including questionnaire design, data analysis, and summarising results in clear, actionable reports.

• Skilled in applying statistical techniques to draw insights and make informed recommendations.

• Knowledge of social listening tools, with experience building queries to extract relevant data.

• Ideally experienced with analytical tools/languages such as R and SQL.

• Holds a BA/BS degree, preferably in business, marketing, social sciences, statistics, or a related field, with 2–5 years of experience in quantitative social/media research, market research, or analytics.

• Strong attention to detail and excellent organisational skills.

• A self-starter who can balance quick-turnaround work with longer-term strategic projects.

• Brings a client-focused, customer-service mindset.

• Collaborative and comfortable working with researchers, sales, and marketing teams from diverse backgrounds, with the ability to influence key marketing and business decisions.

• Strong communication and presentation skills.

• Strong plus – Prior experience at a consumer technology company, media company, or marketing research vendor.