At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
As a Regional Marketing Manager, you’ll play a pivotal role in shaping the success of our marketing efforts across the EMEA/UK. You’ll serve as the go-to-market (GTM) expert for your regions, acting as the key liaison between marketing and field/sales teams. Your mission? To drive demand generation, increase brand awareness, and build a solid pipeline while tailoring strategies to the unique dynamics of your markets.
You’ll work closely with cross-functional teams to bring marketing strategies to life and ensure alignment with regional goals. Additionally, you’ll act as the primary marketing point of contact for the Regional Managing Director, keeping them informed on campaign performance, pipeline progress, and strategic initiatives. This role demands a focus on achieving results, excellent cross-functional communication skills, critical thinking, and the capability to transform insights into effective marketing plans.
WHAT YOU’LL DO:
- Develop and implement regional GTM and awareness strategies tailored to key markets and customer behaviors.
- Implement targeted account-based marketing strategies to nurture and convert high-potential prospects.
- Cultivate partnerships with local associations and organizations to amplify brand presence.
- Plan and deliver impactful regional webinars, content, newsletters, and speaking opportunities for regional SMEs.
- Organize and deliver regular business reviews across sales and marketing to report on progress, upcoming marketing campaigns, and support a continuous feedback loop across the teams.
- 5–7 years of experience in regional marketing, demand generation, or a related field (B2B and/or fintech experience preferred).
- Proven track record in developing and implementing GTM strategies for diverse markets.
- Outstanding verbal and written communication skills with serious attention to detail and a dedication to excellence.
- Experience with ABM, pipeline influence, and regional demand-generation programs.
- Exceptional collaboration skills to work across teams, including sales, content, and growth marketing.
- Expertise in localization and understanding of cultural nuances across global markets.
- Demonstrating initiative and passion to achieve meaningful results.
WHO WE ARE:
Do Your Best Work
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders
- A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
- Bi-weekly all-company meeting – business updates and ask me anything style discussion with our Leadership Team
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
Take Care of Yourself
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy – work with your manager to take time off when you need it
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
