Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.
What you’ll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we’re expanding into some of the world’s strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
What you’ll be responsible for
Circle is seeking a Regional Marketing Director, APAC, based in Singapore, to directly support the priorities and initiatives of the Managing Director for the region. This role will serve as a strategic marketing partner to regional leadership, responsible for translating business objectives into clear, executable marketing programs that drive growth, market presence, and customer engagement across APAC.
The ideal candidate is a senior, hands-on marketer with strong regional expertise and the ability to operate at both a strategic and executional level. This individual will work cross-functionally with global marketing, business development, communications, and operations teams to plan and deliver high-impact marketing initiatives tailored to APAC markets. Success in this role requires strong judgment, operational rigor, and the ability to manage complex stakeholders while moving quickly in a dynamic, regulated environment.
What you’ll work on
Serve as the primary marketing partner to the APAC Managing Director, translating regional business priorities into clear, executable marketing plans.
Lead the planning and execution of regional marketing initiatives that support growth, pipeline development, and market expansion across priority APAC geographies.
Develop and localize GTM strategies, messaging, and programs in alignment with global marketing frameworks and regional market dynamics.
Partner closely with Business Development and Revenue teams to ensure marketing efforts directly support regional pipeline, customer acquisition, and expansion goals.
Coordinate cross-functionally with global teams including product marketing, communications, content, creative, and marketing operations to deliver cohesive regional execution.
Own regional marketing calendars, ensuring alignment across campaigns, events, partnerships, and executive priorities.
Support partner marketing in activating partner and ecosystem marketing initiatives in APAC, including co-marketing programs, joint events, and regional announcements.
Ensure regional marketing programs comply with local regulatory, legal, and brand requirements, in partnership with legal and compliance teams.
Track, analyze, and report on marketing performance against regional business objectives, using data to inform optimization and prioritization.
Manage regional marketing budgets, forecasts, and spend in close collaboration with finance and global marketing leadership.
Continuously assess market conditions, competitive activity, and regional trends to refine strategy and inform leadership decision-making.
What you’ll bring to Circle
Core Requirements
10+ years of experience in marketing, with a strong track record of owning regional or multi-market marketing initiatives in APAC.
Experience operating as a senior regional marketing lead or business partner, supporting executive stakeholders and translating business priorities into marketing execution.
Proven ability to plan and execute integrated marketing programs across multiple channels, including campaigns, events, partnerships, and communications.
Strong understanding of APAC market dynamics, including differences in buyer behavior, regulatory environments, and GTM approaches across key countries.
Experience partnering closely with Sales, Business Development, and Revenue teams to support pipeline growth and customer acquisition goals.
Demonstrated ability to work effectively in a highly cross-functional, global organization with distributed teams.
Strong program management skills, with the ability to manage multiple initiatives, timelines, and stakeholders simultaneously.
Data-driven mindset with experience defining KPIs, measuring impact, and using insights to optimize marketing performance.
Experience managing marketing budgets, forecasting spend, and working closely with finance teams.
Excellent written and verbal communication skills, with the ability to influence senior leaders and align diverse stakeholders.
Preferred Requirements
Familiarity with crypto, blockchain, or emerging digital asset regulatory environments.
Comfort working in fast-paced, ambiguous environments with evolving global requirements.
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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