Job Description and Responsibilities- Develop media relations strategy, seeking high-level placements in mainstream and industry news media, and developing and maintaining relationships with reporters.- Assist in developing a marketing communications plan including strategy, goals, budget and tactics.- Manage media inquiries and interview requests.- Create content for press releases, byline articles and keynote presentations.- Monitor, analyze and communicate PR results on a quarterly basis.- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.- Maintain a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them.
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