Job Description and Responsibilities- Build on product messaging that sets new products apart from others in the market to give them a unique selling point.- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.- Plan and participate in the launch of new services and products which involve several different departments.- Brief the press and PR teams about new products.- Take part in presentations.- Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys and sales data.- Use market research data to establish product pricing.- Create content such as case studies, videos, website copy and blog posts.- Research competitor offerings.Qualifications and Skills- Bachelor’s degree, preferably in marketing, communication or related field.- 1-3 year’s experience in product marketing.- Working knowledge of web analytics tools (e.g. Google Analytics).- Demonstrated experience with product launch, marketing analysis and tactics (e.g. campaigns).- Background in design and copywriting is a plus.
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