Product Manager

by Higlobe

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4 December 2025

Lead the strategic development of advertiser campaign delivery initiatives, from discovery to execution and performance tracking
Define and maintain the product roadmap aligned with company goals, market insights, and performance data
Conduct research to identify customer needs, market gaps, and innovation opportunities
Translate strategic objectives into actionable pre-development plans to streamline engineering execution
Oversee the rollout of new features and products, ensuring adoption and operational success
Establish and track KPIs to evaluate impact, prioritize improvements, and optimize performance outcomes
Collaborate with marketing and business development teams to support go-to-market initiatives and partner communications
Drive cross-functional collaboration to align teams and integrate strategic initiatives
Lead the integration of AI-powered tools and solutions across products and workflows to improve efficiency and innovation
Contribute to evolving product management practices, promoting agility, collaboration, and continuous improvement

4+ years of product management experience, preferably in adtech or performance marketing
Experience with AI tools and technologies applied to product strategy, analytics, or workflow optimization
Strong analytical background with experience in data analysis, A/B testing, and decision-making frameworks
Experience developing and executing go-to-market strategies for new features or products
Proficiency with performance marketing metrics and campaign optimization best practices
Ability to manage competing priorities and deliver results in dynamic, fast-paced environments
Ability to translate complex information into clear, actionable insights and narratives
Strong communication skills in both spoken and written English

Startup experience
Familiarity with advertising technology platforms or consumer engagement ecosystems
Experience working with AI-driven or data-intensive products
Understanding of agile product management principles and experimentation frameworks
Bachelor’s Degree in Computer Engineering, Computer Science, or equivalent

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Employment Type

Remote

Higlobe

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