Permance Marketing Creative Analyst

We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic.

Key Responsibilities:

Creative Strategy & Development

– Own creative direction for performance campaigns across channels, markets, and user journeys.

– Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments (crypto natives, retail investors, gamers, fintech adopters, etc.).

– Collaborate with designers, copywriters, and video editors to deliver high-performing assets.

Performance Marketing Integration

– Translate performance data into creative hypotheses and rapid iteration cycles.

– Partner with media buyers to align creatives with CPR, ROAS, and LTV goals.

– Run structured A/B and multivariate tests across platforms.

– Cross-Functional Collaboration

– Work closely with Growth, Product Marketing, and Brand teams to ensure consistency in messaging and visual identity.

– Align creative direction with major product launches (Academy content, Miner Wars updates).

– Coordinate with localization teams to adapt creative for priority regions (US, UK, EU, LATAM, Asia).

Innovation & Trends

– Stay on top of Web3, fintech, and gaming ad trends.

– Experiment with AI-powered creative generation, interactive ads, AR/VR, and gamified engagement.

– Drive GoMining’s reputation as a creative leader in Web3 performance marketing.

Qualifications:

– 5+ years in performance marketing, growth, or creative strategy roles (crypto, fintech, gaming, or Web3 experience strongly preferred).

– Proven track record of scaling ad creatives that deliver measurable ROI (e.g., CPR, ROAS, registrations, deposits).

– Strong creative sensibility paired with analytical mindset — able to turn performance data into actionable creative decisions.

– Experience across multiple ad platforms: Meta, Google, TikTok, Twitter, Taboola/Outbrain, programmatic DSPs, Unity, IronSource, Moloco, etc.

– Familiarity with Web3 culture, crypto adoption funnels, and community-driven marketing.

– Strong leadership and project management skills; able to manage designers, freelancers, and agencies.

We offer:

• Learning support – courses, English classes, and conferences (up to 100% reimbursement)
• Unique loyalty program – receive corporate digital miners and earn passive income with no investment
• Team retreats – company-sponsored stays at a villa in Turkey
• Memorable events with wow prizes – we celebrate big occasions in a big way
• “Employee of the Month” award – we recognize and reward our top performers
• Flexible days off – holidays based on your location + up to 15 sick days + up to 28 vacation days (with fast and automated approvals)
• New career tracks – real opportunities to grow into expert or top management roles
• Work-life fit – flexible hours and remote work. You don’t need to chase balance – here, work is a part of life, not the opposite. We aim to make work inspiring, not exhausting. For us, results matter most.