At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
We’re looking for a motivated and meticulous Performance Marketing Specialist to join our team. You’ll be a key player in our digital marketing efforts, working directly with the Growth Marketing Managers to launch and manage campaigns across various digital platforms.
This hands-on role is perfect for someone who loves to implement and see instant impact from their work. You’ll be responsible for the day-to-day tasks of bringing our marketing campaigns to life across channels, ensuring everything is set up correctly and running smoothly.
WHAT YOU’LL DO:
- Implement and manage paid advertising campaigns on platforms such as Google Ads, LinkedIn, X, and others.
- Work closely with the Performance Marketing Manager and the Growth Marketing team to define campaign goals, target audiences, budgets, and KPIs to align with Ripple’s growth objectives
- Test and refine ad creatives, messaging, and targeting strategies to improve leads and CPL.
- Monitor campaign performance, analyze data, and generate actionable insights to improve results.
- Optimize ad performance by adjusting bidding strategies, audience segmentation, and creatives.
- Ensure proper tagging and tracking are in place for all campaigns so we can accurately measure performance.
- Monitor campaigns daily for basic performance and flag any issues to the team.
- Manage ad spend efficiently to achieve campaign goals while maintaining budget discipline.
- Assist in pulling basic performance reports to help the team understand how campaigns are doing.
- Stay up-to-date with the latest trends in digital advertising, platform updates, and best practices.
- Explore new advertising platforms and opportunities to expand Ripple’s reach.
- 3+ years of experience in managing paid advertising campaigns, preferably for B2B (either agency side or in-house).
- Proven track record of running successful campaigns on platforms like Google Ads, Bing, and willingness to learn LinkedIn, X and display.
- Hands-on experience with A/B testing, audience segmentation, and conversion rate optimization.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and ad platform dashboards.
- Excellent communication and project management skills. Strong attention to detail and a collaborative spirit.
- Experience with retargeting campaigns and funnel-based advertising strategies.
- Basic understanding of programmatic advertising and display networks.
- Certification in Google Ads or Bing Ads is a plus.
- A proactive and curious mindset, with a desire to learn and grow in the digital marketing field.
WHO WE ARE:
Do Your Best Work
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders
- A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
- Bi-weekly all-company meeting – business updates and ask me anything style discussion with our Leadership Team
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
Take Care of Yourself
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy – work with your manager to take time off when you need it
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
