Seoul
Full time
Market Operations
About the Company:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
This opportunity would be with Tools for Humanity.
The Market Operations team oversees the launch strategy and deployment of Worldcoin across all markets. This group drives user adoption by managing partnerships, business development, and or distribution on the ground.
This role sits at the intersection of Sales and Go-to-Market execution in Korea and collaborates closely with cross functional teams, to ensure global and local alignment and operational excellence.
We are looking for an entrepreneurial, execution-focused Orb/Rewards Sales Lead to drive the growth of our commercial efforts in Korea. This person will play a key role in two key go-to-market initiatives —Orbs for All (merchant-hosted Orb deployments) and World ID Rewards (merchant-sponsored offers and loyalty campaigns for verified users). The ideal candidate combines sales leadership, operational rigor, and a deep understanding of how to scale distributed networks.
You’ll be directly responsible for hitting merchant acquisition targets, leading a lean sales team (initially contractor-based), and partnering cross-functionally with Product, Device, Logistics and the broader Market Ops org to implement at speed while ensuring compliance and consistency.
This is a foundational role in one of World’s most strategic markets, and an opportunity to shape how Korea experiences and adopts our protocol.
Own the end-to-end sales funnel for both Orbs for All and World ID Rewards in Korea, from merchant acquisition to activation.
Build and execute local go-to-market strategies that align with broader Market Ops and Korea specific milestones
Leverage internal performance data and market insights to shape merchant targeting, incentive models, and campaign strategy.
Prioritize merchant verticals (e.g. convenience, retail, cafés) and test offer structures that drive both user verifications and long-term retention.
Recruit, onboard, and manage a team of field-based, performance-driven sales contractors.
Define training, targets, and incentive structures to motivate results across acquisition, activation, and quality benchmarks.
Foster a culture of resilience, transparency, and accountability across the org.
Own key merchant relationships, especially anchor accounts and national chains.
Collaborate closely with the Korea General Manager and Merchants to deliver on shared goals and ensure integrated execution across sales and Orb deployment.
Serve as the commercial liaison with cross-functional teams—including Product, Device, Logistics, and the broader Market Ops—to localize processes and execution.
Track and report on KPIs including Orb installations, active merchant count, reward redemptions, location performance, and cost per Orb deployed.
Ensure compliance with local legal and policy standards for merchant onboarding and user rewards.
Design and implement scalable systems for merchant support, asset deployment, and deal performance monitoring.
You have 7+ years of experience in sales, business development, or commercial operations—preferably in tech or high-growth environments.
You’ve built and led high-performing sales teams, ideally including external contractors or field reps.
You have experience scaling distributed partner or merchant networks with clear funnel accountability.
You’re data-driven and strategic. You regularly use performance data, feedback loops, and local insight to fine-tune execution, optimize funnels, and influence broader go-to-market strategy.
You’re scrappy. You thrive in fast-moving, ambiguous environments and know how to get things done across dotted-line orgs.
You have strong cross-cultural competency and market fluency. You understand Korean business norms, user behavior, and merchant dynamics, and you can navigate global-local collaboration with ease.
You are fluent in Korean and English.
You are mission-aligned, with deep curiosity and belief in privacy-preserving identity and decentralized systems.
Experience scaling a merchant network or channel partner ecosystem.
Experience in Web3, rewards/loyalty platforms, or identity systems.
Familiarity with Korean consumer behavior, offline retail, or regulatory environments.
Other similar jobs that might interest you
