Company Overview:
Coinstore is a leading global cryptocurrency exchange dedicated to providing secure, innovative, and user-centric digital asset solutions. We empower individuals and institutions to navigate the blockchain ecosystem with confidence through cutting-edge technology and exceptional customer experiences.
Key Responsibilities:
- Live Streaming Production: Plan and execute high-impact live events (webinars, AMAs, product launches, interviews) tailored to crypto enthusiasts and investors.
- Technical Management: Set up and optimize streaming hardware/software (OBS, Streamlabs), ensuring seamless broadcasts across platforms (YouTube, Twitch, Twitter).
- Content Creation: Develop promotional materials (trailers, graphics, recaps) and repurpose live content for social media, blogs, and newsletters.
- Cross-Functional Collaboration: Partner with Marketing, Product, and BD teams to align streams with company goals; liaise with influencers and industry experts.
- Audience Engagement: Moderate live chats, foster real-time interaction, and implement strategies to grow viewership and community participation.
- Analytics & Optimization: Track metrics (viewership, engagement) to refine content and improve ROI. Stay ahead of crypto/streaming trends.
- Brand Consistency: Ensure all content aligns with Coinstore’s voice, visuals, and compliance standards.
- Scheduling: Manage a content calendar, prioritizing key campaigns and product milestones.
- Troubleshooting: Resolve technical issues promptly during live broadcasts.
Qualifications:
- Education: Bachelor’s degree in Marketing, Media, Communications, or related field.
- Experience: Minimum 3 years in live streaming/media production, preferably in crypto/fintech.
- Required Skills:
- Proficiency in streaming tools (OBS, Streamlabs), video editing software (Adobe Premiere), and platforms (YouTube, Twitch).
- Excellent communication skills (on-camera confidence is a plus).
- Strong project management skills with the ability to multitask in a fast-paced environment.
- Creative problem-solver with a data-driven mindset.
- Industry Knowledge: Deep understanding of blockchain, cryptocurrencies, and market trends.
- Language Proficiency: Fluent in both English and Chinese.
**Only shortlisted candidates will be notified.
