Marketing Manager – Japan

Who We Are:
The Marketing Team at X in Japan drives consistent, high-impact messaging across the Japan region and media channels, B2B and B2C Marketing as a core growth initiative. We develop marketing content and execute campaigns across diverse channels—including events, websites, social, email, webinars, article posts, and more—to deliver results for all-sized businesses in Japan.

This Marketing Manager role is pivotal in crafting compelling creative assets and managing their execution to support high-impact marketing campaigns across Japan.

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What You’ll Do:

The Marketing Manager is a dynamic role for candidates with strong content development and campaign execution experience. You will:

• Develop and execute content for Japan marketing campaigns, focusing on events, X ads sales narratives, website landing pages, email, social media, webinars, article posts, and other channels.

• Oversee the end-to-end content development and execution process, from ideation and development to execution and optimization.

• Collaborate with cross-functional teams (e.g., Ad sales, Content partnerships, Research, Global marketing team) to align content with campaign goals and ensure seamless execution across the region and channels.

• Analyze performance data to derive insights and refine creative and content strategies for future campaigns.

• Ensure all creative outputs meet X’s standards for quality, consistency, and effectiveness, with a focus on global scalability

Who You Are

• You thrive in a fast-paced, startup-like environment and are energized by testing bold, innovative ideas.

• You are a skilled content developer and growth hacker, comfortable crafting impactful content and messages that drive results.

• You possess excellent project management skills and a keen attention to detail.

• You have strong collaboration and communication skills, enabling effective work with Ad sales, Content partnerships, Research, and the Global marketing team.

• You maintain both a customer and user-focused mindset and are passionate about delivering impactful content to drive our business.

• You are driven by growth and comfortable navigating ambiguity in a high-paced environment.

• You are a self-starter who enjoys coming up with new ideas to drive the business forward and has the passion and ability to execute.

Requirements:

• Bachelor’s degree required, preferably in marketing, communications, or a related field.

• Proficient in both Japanese and English (verbal and written).

• 3–5+ years of experience in marketing, social media business, content development, or campaign execution, with a proven track record of delivering impactful results.

• Strong project management skills and attention to detail.

• Excellent collaboration and communication skills for working with cross-functional teams.

• Passion for delivering customer and user-focused, impactful content.

• Experience with SMB or B2B marketing is a plus.

• Proficiency with marketing analytics tools, AEM (Adobe Experience Manager), graphic design tools, X Ads, Google Ads, or other ad managers is preferred.