Machine intelligence will soon take over humanity’s role in knowledge-keeping and creation. What started in the mid-1990s as the gradual off-loading of knowledge and decision making to search engines will be rapidly replaced by vast neural networks – with all knowledge compressed into their artificial neurons. Unlike organic life, machine intelligence, built within silicon, needs protocols to coordinate and grow. And, like nature, these protocols should be open, permissionless, and neutral. Starting with compute hardware, the Gensyn protocol networks together the core resources required for machine intelligence to flourish alongside human intelligence.
The Role
- We are seeking a highly motivated and visionary Marketing Leader to build our community and marketing functions from the ground up. This is not your average funnel-marketing position. You will play a pivotal role in defining our long-term growth strategy, expanding our communities, and advancing our worldwide marketing efforts. This is a unique opportunity to create and own marketing for a world’s first technology at the intersection of AI & Blockchain.
Responsibilities
- Formulate a clear, compelling vision and map a strategic path toward sustained growth
- Develop deep expertise in Gensyn’s business, products, ecosystem, and communities in order to effectively market to our target audiences
- Conduct a thorough market analysis, align our core values with strategic objectives, and define a concise, inspiring roadmap that clearly outlines both short-term priorities and long-term goals for the marketing team
- Create high-quality marketing content, including website copy, blog posts, white papers, case studies, presentations, videos, and social media updates to educate and engage users
- Actively engage with community members on Discord & Social channels, responding to questions, moderating conversations, and fostering a positive and inclusive environment
- Implement and execute community engagement strategies to grow and support the user base
- Track, analyze, and report on the performance of marketing campaigns, identifying key metrics and making data-driven decisions to optimize results
- Manage and optimize our online presence, including website SEO/SEM, social media marketing, paid advertising campaigns (e.g., Google Ads, LinkedIn Ads), and analytics tracking
- Manage the marketing budget effectively, ensuring optimal ROI on marketing investments
- Monitor and analyze community engagement metrics to optimize strategies
Competencies
Must have
- 5+ years of proven experience in a marketing role, preferably within an open-source technology startup environment
- Experience creating strategies that drive brand awareness and community growth
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO/SEM tools, social media management platforms, CRM, email marketing software)
- Excellent written and verbal communication skills, with the ability to articulate complex technical concepts in a clear and compelling manner for different audiences
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic startup environment
Preferred
- A strong understanding of and passion for emerging technologies, particularly machine learning, distributed compute, and/or blockchain
- Proven success in building the marketing function from the ground up
Nice to have
- Experience in marketing infrastructure or platform technologies to developers.
- Previous experience building communities within the machine learning, distributed compute, and/or blockchain industries
Compensation / Benefits
- Competitive salary + share of equity and token pool
- Fully remote work – we currently hire between the West Coast (PT) and Central Europe (CET) time zones
- Visa sponsorship – available for those who would like to relocate to the US after being hired
- 3-4x all expenses paid company retreats around the world, per year
- Whatever equipment you need
- Paid sick leave and flexible vacation
- Company-sponsored health, vision, and dental insurance – including spouse/dependents [🇺🇸 only]
Our Principles
Autonomy & Independence
- Don’t ask for permission – we have a constraint culture, not a permission culture.
- Claim ownership of any work stream and set its goals/deadlines, rather than waiting to be assigned work or relying on job specs.
- Push & pull context on your work rather than waiting for information from others and assuming people know what you’re doing.
- Communicate to be understood rather than pushing out information and expecting others to work to understand it.
- Stay a small team – misalignment and politics scale super-linearly with team size. Small protocol teams rival much larger traditional teams.
Rejection of mediocrity & high performance
- Give direct feedback to everyone immediately – rather than avoiding unpopularity, expecting things to improve naturally, or trading short-term pain for extreme long-term pain.
- Embrace an extreme learning rate – rather than assuming limits to your ability / knowledge.
- Don’t quit – push to the final outcome, despite any barriers.
- Be anti-fragile – balance short-term risk for long-term outcomes.
- Reject waste – guard the company’s time, rather than wasting it in meetings without clear purpose/focus, or bikeshedding.
- Build and design thinly.
