Marketing & Brand Lead

Job Description

We’re looking for a dynamic marketer to drive brand awareness and customer acquisition. You’ll be hands-on in developing differentiated messaging, audience insights, and campaigns to help drive product adoption at Aven. This role is highly cross-functional and visible, making it ideal for someone who thrives in a dynamic environment.

What you’ll do

1. Grow Brand Presence: Manage Aven’s earned and owned media strategy, amplifying key launches and milestones to expand reach and awareness

2. Lead Lifecycle Marketing: Design and manage omnichannel campaigns (email, push, SMS, in-app, etc.) to guide customers through the entire lifecycle from lead acquisition to reactivation

3. Drive Content Production: Oversee content across all touchpoints — blog, website, social, events, UGCs — ensuring consistent, high-quality storytelling

4. Execute Field Activations: Plan and execute a calendar of high-impact activations that build brand presence and deepen relationships with target accounts

5. Develop Compelling Messaging: Create clear, differentiated positioning and narratives that connect customer needs to Aven’s products

6. Drive Product GTM: Build and own launch strategies for new products, features, and campaigns — defining audience, timing, and channels

7. Act as Voice of the Customer: Leverage data and research to uncover insights that shape marketing strategy, inform product development, and drive product adoption

We’re looking for someone with:

• 7+ years in lifecycle or product marketing, ideally in B2C fintech or other behavioral-change industries

• Proven track record of launching impactful marketing & brand campaigns that achieved large-scale growth

• Demonstrated success in building brand equity through PR, organic, and social media

• Deep understanding of lifecycle marketing: journeys, triggers, experiments, personalization, segmentation

• Data-driven mindset — ability to interpret data using SQL or similar tools and translate insights into action

• Excellent written and verbal communication skills; ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing

• Experience managing large, multi-channel initiatives across multiple stakeholders

• A collaborative builder who takes initiative, influences across functions, and leads with both creativity and executional rigor

Aven is a proud Equal Opportunity Employer. Aven does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status or any other protected status under the law.