Lifecycle Marketing Lead

About Polymarket

Polymarket is the world’s largest prediction market. It’s half “put your money where your mouth is,” half search engine for the future. We’re growing fast – both in terms of volume (>$20B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

What You’ll Do

• Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket’s US App and Polymarket.com

• Build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency

• Design lifecycle programs across onboarding, activation, re-engagement, and win-back

• Partner closely with product, data, and growth to test retention levers (UX, incentives, content, timing)

• Define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV) and turn insights into action

• Run fast, data-driven experiments to increase engagement around key events, markets, and moments

• Weekly reporting to both product and growth

What We’re Looking For

• 3–6+ years of experience in retention, lifecycle, or CRM marketing of a consumer app

• Experience owning retention across web + mobile

• Strong analytical instincts—comfortable working with cohorts, funnels, and experimentation

• Clear communicator who can move quickly in a high-velocity, event-driven product

• Bonus: experience with trading, OSBs, crypto, or real-time marketplaces