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3 June 2025

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Lead Brand Designer (Freelance)

Alex Crandall

1 more property

Why Join koodos labs?

You should join koodos labs for the people and our mission.

We aspire to build the best team of the 2020s. Just like PayPal in the 90s, Google in the 00s, and Stripe in the 10s, we want to be known as “a place where it’s good to be from.” If you join us, we promise to be the best place to grow your career — with the best people you’ve ever worked with. We’re also working on a very bold mission.

We are building a generation-defining cultural product, and are looking for someone to establish Shelf in the culture.

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Read more about working at koodos labs here.

Shelf → What We’re Building

Shelf helps users passively track their consumption, connect with others through shared interests, and gain insights about themselves from their data. And, in return, users get a personal data store and the ability to provision access to their credentials and context at-will, gaining a passport to a more agentic internet. We’ve helped >700,000 users re-aggregate >9B data points so far (i.e. Jad watched S2E1 of Severance) – and we’re growing fast. Check us out on the iOS app store (Android coming soon!)

Shelf is powered by ShelfAPI (fka DataMover), aPlaid for Personal Data”. Beyond Shelf, it’s now used by a select group of 3rd party apps and agents to power novel experiences.

The future is personalized experiences powered by user-controlled data, this depends on dynamic and transportable user context. We’re building a future where apps and services come to you and your data—not the other way around. See our latest paper here.

The Opportunity

Shelf is rapidly growing and becoming an obsession among our expanding international community. While our product, team, and reach continue to evolve, our identity and brand need to catch up. We’re excited to develop a brand identity that will guide Shelf’s future and showcase the vibrant stories and incredible people that make up the Shelf universe.

We’re seeking an experienced, thoughtful designer to build the foundational brand identity that Shelf needs—as an app, as a magazine, as a content creator, as a fashion label, and beyond—to take us to the next level. This is a freelance, contract role targeted for 3 months.

Responsibilities

lead the redesign of foundational brand identity for Shelf from strategy and concepting through execution

develop a comprehensive identity system to support our extension brand ecosystem → ShelfMag, Shelf Studios, ShelfAPI

elevate Shelf’s “strategic coolness” through the execution of our brand identity

partner with creative, marketing, and product teams to ensure cohesive brand execution across all touch points

educate internal teams on brand standards and evangelize consistent brand application

present your design work and rationale to leadership and cross-functional stakeholders

The Ideal Candidate

You’re a Good Fit, If You …

have a portfolio demonstrating high-quality brand identity and brand system design — ideally bringing previous experience in consumer social, social networking, dating, shopping, or entertainment-focused digital experiences

demonstrate strong visual communication skills with a thoughtful approach to brand architecture

have excellent presentation abilities and experience articulating design decisions to diverse stakeholders, including leadership

are a self-directed learner with strong cultural awareness of current design trends, pop culture, and media landscape

have previous experience thriving in fast-paced startup environments with evolving brand strategy

bring deep understanding of current design trends and patterns

are comfortable with project-based collaboration and working autonomously

Nice to Have:

strong cultural awareness and understanding of current pop culture, media, and entertainment

additional proficiencies in image and asset making – skillsets of interest include editorial layout, motion, illustration, 3D, etc.

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We recognize that the confidence gap and imposter syndrome might discourage amazing candidates from applying. Every job description is a wish list, so please reach out if this role really excites you.

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The Shelf Team is based in NYC. We’re ideally looking for someone who can join us in-person in our West SoHo office, but always flexible to support remote working!

The Interview Process

As a foundational part of the Shelf future, we are asking for candidates to meet key members of the team so they can dig into the work. Our aim is to move fast and not waste any candidates time. For this role, we expect a the interview loop to take around 3-4 hours spread over a few sessions.

Intro and Screening : you’ll have a conversation with our Lead Designer to dig into your experience, goals, and share more about the design brief for this role.

Case Study and Process Walkthrough : you’ll ask for an hour of time where to walking through relevant case studies to understand your process and impact.

CEO Chat : you’ll have time to have a conversation with the CEO and Founder to learn more about their vision for Shelf and get answers to any of the questions you may have

Offer: we will move quickly on our end

If you’re interested, please submit your resume and personal website link here

Employment Type
On-site

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