About the Company
Trust Wallet is the world’s most inclusive, chain-agnostic, self-custody wallet, serving over 100 million users globally. It offers a secure, seamless, and intuitive gateway to Web3, enabling users to send, receive, stake, swap, and store over 10 million cryptocurrencies across 100+ blockchains, including Bitcoin, Ethereum, Solana, BNB Smart Chain, and many more. Trust Wallet also supports a diverse developer community, helping them reach millions of users, build their own wallets, and drive crypto adoption.
We currently have an opportunity to join our team at Trust Wallet as a KOL (Key Opinion Leader) Manager. This role manages end-to-end KOL campaign development, implementation, and performance analysis within the Web3 space to achieve brand objectives and measurable results.
Role & Responsibilities:
- Develop, implement, and monitor innovative and engaging KOL campaigns in the Web3 space to achieve measurable brand objectives.
- Track and analyze KOL campaign performance using key metrics, provide regular reports, and recommend data-driven strategies for improvement.
- Work closely with KOLs on strategic content planning, ensuring it aligns with the brand, targets the audience effectively, and adheres to content calendars and briefs.
- Establish and nurture relationships with key influencers and identify new partnership opportunities to expand brand reach and influence within the Web3 community.
- Work effectively with marketing, content, social media, and product teams to ensure integrated and coherent brand messaging across all initiatives.
- Stay updated on Web3 trends and influencer marketing best practices to inform campaign strategies and content creation.
- KOL Sourcing, Onboarding, and Management: Identify, vet, onboard, and oversee the day-to-day interactions with KOLs, including defining creative strategies, drafting briefs, and ensuring content quality.
Qualifications & Requirements:
- 3 years of experience in Web3 marketing, directly contributing to community growth and impactful influencer collaborations.
- Experience utilizing social media platforms and analytics tools to measure the impact of influencer and community initiatives on key business metrics
- Proven success in influencer marketing or KOL management within Web3, blockchain, or cryptocurrency, with a strong ability to manage and leverage KOL relationships to achieve marketing goals.
- A proactive and self-starting individual with a passion for crypto, capable of independent work and responsive team collaboration to execute marketing strategies effectively within the fast-paced Web3 environment
- Strong understanding of the Web3 ecosystem, including blockchain technologies, NFTs, and cryptocurrencies, to effectively identify and engage relevant influencers and communities.
- Excellent communication and interpersonal skills to build strong rapport and collaborate effectively with content creators and influencers, ensuring alignment with brand messaging and campaign goals.
- Creative and strategic thinker with strong attention to detail, capable of developing and executing innovative influencer and community engagement plans that support overall business objectives.
- Professional Blockchain experience preferred
- Experience or understanding of how Web3 works, including interacting with wallets, utilizing tokens, and navigating relevant communication channels within the space.
- Extensive network with Web3 KOLs and demonstrated strong account management skills to readily leverage existing relationships for impactful campaigns.
Additional Information:
This is a global and fully remote role. You must have the right to work for the country you are based.
Why work at Trust Wallet?
- Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.
- Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
- Tackle fast-paced, challenging and unique projects.
- Work in a truly global organization, with international teams and a flat organizational structure.
- Enjoy competitive salary and benefits.
- Balance life and work with flexible working hours and casual work attire.
Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone.
Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
