Head of Performance Marketing (Senior IC) — Braintrust Nexus + BTRST Talent Growth

• Total compensation: $175,000 – $200,000
• • $125k USD Base Salary
  • $50,000+ Performance Bonus (cash + token)

Reporting to: GM

Team: Marketing (Dept of 1)

Location: 100% Remote (must overlap PST by 4 hours/day)

What you’ll do

This role owns performance marketing end-to-end for two Braintrust products:

1. Braintrust Nexus (braintrust.com/nexus) — generate and convert demand for custom AI agents + automated workflows that remove repetitive operational work. Nexus is positioned around “custom agents for your unique business processes” and scaling without ballooning headcount.
2. BTRST token campaigns — attract, activate, and retain marketplace talent using token-based incentives tied to real community behaviors (inviting/vetting talent, referring clients, engagement + redemption loops). No specific crypto knowledge is required here – think of BTRST tokens like any other reward point.

You’re a Head/Lead who operates as a senior IC. No layers, no handoffs. You’ll build the machine: strategy, creative testing, funnel optimization, lifecycle messaging, analytics, dashboards, and a tight feedback loop with SDRs/AEs.

Why Braintrust Nexus is a performance marketer’s playground

Nexus is designed to automate the “operational grind” across recruiting, revenue ops, onboarding, customer service, and more—with a “free audit” as a primary entry point. (Braintrust)

Responsibilities

A) Nexus demand generation (validated ICP → repeatable channel)

Your #1 90-day outcome is: validate an ICP + establish at least one repeatable paid acquisition channel.

You will:

• Own the full funnel for multiple CTAs: free audit (time-boxed), demo, webinar/event, lead magnet.
• Build and optimize paid acquisition + retargeting programs (budget: $10k–$25k/mo to start).
• Run structured message-market-fit experiments across candidate ICPs and use cases (you are expected to discover the ICP via testing).
• Own landing pages and conversion paths (offer framing, proof points, form/scheduling friction, follow-up sequences).
• Create a weekly experimentation cadence (hypotheses → tests → readouts → decisions).

Nexus use cases you’ll likely market (examples):

• Sales & Marketing automation (lead gen, SDR work, reporting, coordination)
• Finance Ops automation (timecards, paying talent, invoicing; integrations with HRIS/ERP)
• Credentialing/compliance automation (background checks, licensure/credential workflows)

B) Tight partnership with inbound SDRs + AEs (quality > volume)

• Build the lead-quality feedback loop: speed-to-lead, acceptance rates, disqualification reasons, opp conversion.
• Implement quality controls (targeting, qualification fields, routing rules, nurture) so paid doesn’t turn into “junk lead volume”.

C) BTRST talent acquisition + retention (growth loops that actually work)

You will run token-based (BTRST) campaigns that drive measurable marketplace outcomes. BTRST represents ownership in the network – that is the hook to get talent motivated to earn it.

You will:

• Design lifecycle programs from signup → activation → engagement → retention → referrals in English.
• Build/refine BTRST incentive loops tied to real behaviors Braintrust rewards: inviting and vetting talent, referring clients, and community participation.
• Operate and optimize referral/connector-style motions (including performance marketing support, messaging, segmentation, and conversion optimization).
• Partner closely with Product and Engineering to design, ship, and evaluate growth experiments (e.g. onboarding flows, referral prompts, incentive triggers, and engagement loops).

Concrete mechanics that exist today (you’ll market and optimize these):

• Connector-style client referrals: “Refer Companies → Earn BTRST,” including 2% of every invoice in BTRST, with a $100k cap per referred client, paid into the user’s Braintrust wallet.
• Talent referrals: help-center documentation describes 1% of new billings for talent referrals (with a token cap), alongside client referral rewards.

D) Measurement & analytics (make decisions obvious)

• Implement end-to-end measurement across both funnels:
• • Nexus: CAC → lead → qualified meeting → opp → close (and cycle time/velocity)
  • Talent: activation rate, retention cohorts, referral-to-activation conversion, token cost per incremental retained talent
• Build dashboards + weekly narrative reporting (what changed, why, and what you’re doing next).

E) Build leverage with AI + automation (you must practice what Nexus sells)

• Nexus is about reimagining operations and building custom agents for unique business processes. Your marketing function should run that way too.
• You’ll be expected to automate your own operations (reporting, QA, research, experiment tracking, and creative iteration) to increase output without increasing headcount using both internal and external tools.

Required skills (no crypto experience required)

1) Senior performance marketing execution (hands-on)

• You have personally owned and operated paid acquisition (not “managed agencies only”).
• You can build full-funnel systems: prospecting → retargeting → landing page → conversion → nurture → pipeline.

2) Experimentation and quantitative thinking

• You run disciplined tests (hypothesis, design, sequencing, readout).
• You’re strong with funnel math, cohorts, and causal skepticism (not just “last-click faith”).

3) B2B pipeline sensibility

• You know how mid-market and enterprise funnels work: lead quality, routing, sales feedback loops, and downstream conversion.

4) Lifecycle messaging ownership

• You can own and test messaging end-to-end: landing pages, email sequences, in-product/community messaging, and referral prompts.

5) Marketplace + incentive program intuition

• You understand how to grow a two-sided network without poisoning quality.
• You can design incentives that drive real outcomes (activation + retention), not vanity metrics.

6) Strong writing + creative direction

• You can generate angles, hooks, proof, and offers—and you know how to test creative systematically.

AI expertise we expect

You should be expert in:

• LLM-assisted growth workflows: rapid messaging iteration, creative variant generation, structured experimentation plans, and faster landing-page copy cycles.
• Agentic marketing operations: building automations/agents for reporting, lead ops QA, experiment tracking, and creative QA—so the team of 1 can perform like a team of 3–5.
• AI measurement discipline: using AI to speed insight discovery without hallucinating causality.
• Nexus-native thinking: mapping processes → defining tasks → automating (exactly how Nexus approaches operational transformation).

Nice-to-haves

• Prior experience marketing operational automation products or selling into ops-heavy functions (RevOps, recruiting ops, finance ops, support ops).
• Marketplace growth experience (activation/retention/referral loops).
• Familiarity with token or points-based incentive programs

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