Responsibilities:
Market Positioning and Strategy Development
- Develop the company’s global market strategy and brand positioning through market research, internal discussions, and other analytical tools.
Formulate and Execute Marketing Strategies
- Create annual, quarterly, and monthly marketing strategies and plans aligned with the company’s overall strategic goals, covering both online and offline channels.
- Conduct market research to analyze target markets, customer needs, and competitor situations to support marketing strategies with data.
- Adjust and optimize marketing strategies in response to market changes to ensure their effectiveness and relevance.
Brand Building and Promotion
- Establish and maintain the company’s brand image, enhancing brand awareness and reputation.
- Plan and execute brand promotion activities to strengthen brand influence.
- Manage brand-related marketing activities to ensure the accuracy and consistency of brand messaging.
Marketing Activity Planning and Execution
- Plan and organize various online and offline marketing activities, including product promotions and participation in Web3 or fintech events.
- Manage the marketing budget to ensure return on investment aligns with the company’s overall strategy.
- Evaluate the effectiveness of marketing activities, analyze data, and propose improvements.
Public Relations Management
- Establish and maintain social media channels in Hong Kong and globally, ensuring dynamic updates.
- Develop media exposure strategies and arrangements, managing reputation risks.
Budget Management
- Create and manage the marketing budget, ensuring effective utilization.
- Monitor marketing expenses, control costs, and enhance return on investment.
Team Building and Management
- Lead and manage the marketing team, providing guidance and support to motivate team members and improve morale and efficiency.
- Responsible for training and development of team members.
Other Responsibilities
- Collaborate with business teams to gain market insights for optimizing marketing strategies.
- Work with product teams to build product market strategies and activities.
- Collaborate closely with the design team to ensure alignment between company design and brand/marketing strategies.
- Work with the compliance department to ensure all marketing activities comply with regulatory requirements.
Requirements:
- Educational Background: Bachelor’s or master’s degree in marketing, business, or a related field.
- Experience: 10 years of marketing experience, with at least 5 years in the marketing department of a large multinational payment company, and over 3 years of team management experience, possessing a strong background in brand management and market operations.
- Language Proficiency: Fluent in both Chinese and English for work communication.
- Web3 Industry Experience: Preferred candidates will have market experience in the Web3 industry, familiar with blockchain, cryptocurrency, and stablecoin market dynamics.
- Leadership Skills: Excellent leadership and team management abilities, capable of motivating teams to achieve goals.
- Data-Driven: Strong analytical skills, able to interpret market data and formulate corresponding strategies.
General Culture and Benefits of RD Technologies
- Exciting and collaborative startup environment.
- Give your best while having fun and grow as a person.
- A flat structure: your ideas get heard by the right people very quickly.
- Creating your own profile in the startup ecosystem.
- Casual dress code.
- Free coffee, tea, drinks and snacks daily.
- In-house gym facilities.
- Regular and fun company activities.
- Comprehensive Medical & Life insurance
- Other leaves in addition to annual leaves, e.g. marriage leave, birthday leave, compassionate leave.
Data collected would be used for recruitment purposes only. Applicants who do not hear from us may consider their application unsuccessful and their data will be destroyed within 24 months of receipt.
