About Axis
We believe financial services should be more accessible, that’s why we started Axis. A fully interoperable mobile wallet which enables users to send and receive money from any mobile wallet in Egypt, pay their bills, buy anything online with a virtual Visa card, or scan any QR code to pay for anything in-person.Axis empowers small businesses with simplified digital payments to compete & grow. Our digital banking platform enables small businesses to seamlessly manage payments to employees and suppliers. Small businesses can now send salaries, reimbursements and instantly pay their suppliers on any mobile wallet in Egypt.
Overview Of The Role
We are seeking a performance-driven, growth-oriented Head of Marketing to own Axis’s end-to-end growth engine. This is a hands-on leadership position focused on scaling acquisition, optimizing CAC/LTV, increasing retention, and building a high-performance marketing organization that drives measurable business impact.
Key Responsibilities
- Marketing & Growth Strategy Leadership
- Define and own Axis’s overall marketing strategy, in partnership with the CEO and leadership.
- Own consumer growth, customer acquisition, retention, and revenue contribution.
- Translate business goals into measurable marketing KPIs and scalable growth plans.
- Performance Marketing & Acquisition (Core Focus)
- Build and scale a high-performance acquisition engine
- Optimize all paid channels for CAC, LTV, ROI, and conversion efficiency.
- Drive measurable footfall and activation through Axis branches, kiosks, and partner networks.
- Implement strong attribution models and performance tracking frameworks.
- Continuously test, optimize, and scale campaigns using experimentation methodologies.
This role requires deep, hands-on experience in performance marketing and managing substantial acquisition budgets.
- Retention, Engagement & Lifecycle Marketing
- Develop and own lifecycle marketing strategies to maximize activation, engagement, and retention.
- Design onboarding journeys and education campaigns to increase feature adoption.
- Build cross-sell, upsell, and re-engagement campaigns driven by data insights.
- Partner closely with Product and Data teams to:
- Analyze funnel performance
- Identify drop-off points
- Improve frequency and customer lifetime value
- Brand, Communication & Creative Direction
- Build a strong, consistent, and trusted Axis brand across digital, retail, and partner channels.
- Lead integrated campaigns that combine performance and brand impact.
- Data, Analytics & Budget Ownership
- Define and track KPIs including CAC, LTV, ROAS, retention rates, funnel conversion, and channel ROI.
- Own and allocate the marketing budget strategically to maximize performance and growth.
- Deliver regular performance reporting to leadership with actionable insights.
- Team Leadership & Cross-Functional Impact
- Build and lead a high-performing marketing team across performance, brand, content, CRM, and retail marketing.
- Collaborate closely with Product, Sales, Operations, and Leadership to align growth initiatives
Requirements
- 7–12+ years of marketing experience with strong performance focus
- Proven success scaling acquisition in fintech, telco, or high-growth tech
- Expertise in paid media, funnel optimization, CAC/LTV management, and analytics
- Experience managing significant marketing budgets
- Strong leadership and analytical mindset
- Fluent in Arabic and English
Perks of Working @ Axis
- Medical Insurance (for you and your family)
- Life Insurance
- Gym Subscription
- Flexible PTO
- Competitive leave policy including extended maternity & paternity leave
