About Squads:
Since 2021, we’ve built products and APIs that unlock the benefits of modern money.
We began with Squads Protocol, the autonomous finance layer built on Solana. Secured by Solana’s permissionless ledger, Squads Protocol enables programmable payments, 24/7 USD liquidity, competitive yields and security enforced by deterministic code, not corporate promises. The new financial stack is being built on blockchains, powered by tokenized assets, and designed for a world where value moves as freely as information. We build on Squads Protocol to bring this stack to every developer, business, and individual.
Stablecoins were once a niche experiment. Today, they’re one of the fastest-growing technologies in history. The question isn’t if stablecoins consume every aspect of finance, but when. We’re here to compress that timeline. Join us.
Job Overview:
Squads is seeking a visionary and execution-focused Head of Marketing & Content to lead the go-to-market strategy for our growing suite of products. You’ll play a pivotal role in shaping the narrative, positioning, and reach of Squads as we expand from crypto-native communities into broader mainstream adoption.
This is a cross-functional leadership role that combines strategic brand storytelling, product marketing, content direction, and community engagement. You’ll be responsible for everything from high-level positioning and GTM planning to tactical campaign execution, driving adoption across Web3-native audiences as well as non-crypto-native businesses seeking modern financial infrastructure.
If you’re energized by the opportunity to define category-leading messaging and build global product launches from zero to one, this is your chance to lead the charge
Key Responsibilities:
- Content Strategy & Planning:
- Own go-to-market (GTM) strategy for product launches, from positioning and messaging to campaign planning and performance
- Develop strategic brand narratives that resonate across crypto-native and mainstream business audiences
- Define and execute full-funnel marketing campaigns—from awareness to conversion
- Build and manage a content engine that includes blog posts, technical explainers, product updates, thought leadership, and social media
- Collaborate with Product, BD, and Design teams to translate product vision into clear, compelling messaging
- Identify the right marketing mix across Web3-native channels (Twitter, Telegram, Discord, Mirror) and broader Web2 platforms (LinkedIn, newsletters, PR, events)
- Track performance of all campaigns, optimizing for reach, engagement, and conversion
- Lead influencer and community outreach, podcast partnerships, and editorial collaborations
- Manage external agency partners, freelancers, and contractors where needed
- Build and grow a world-class marketing and content team
Qualifications:
- Expertise & Experience:
- Bachelor’s degree in Business, Finance, Technology, or related field
- 5+ years of experience in business development, partnerships, or sales roles within fintech, banking, or blockchain industries
- Proven track record of identifying, negotiating, and closing strategic partnerships
- Strong understanding of financial technology landscape, especially in payments and banking infrastructure
- Excellent communication and presentation skills with the ability to explain technical concepts to non-technical audiences
- Exceptional relationship building abilities with C-level executives and technical stakeholders
- Ability to navigate complex sales cycles and multi-stakeholder decision-making processes
- Strong analytical skills to evaluate partnership opportunities and forecast potential value
- What you’ll need to be successful:
- 6+ years of experience in marketing, product marketing, or content leadership roles
- Proven success in launching and scaling B2B or infrastructure products, ideally in fintech or crypto
- Exceptional storytelling ability and editorial judgment
- Deep familiarity with both Web3 culture and mainstream fintech/enterprise buyer personas
- Demonstrated ability to own GTM end-to-end—from strategic planning to execution
- Experience managing high-performing teams and/or working with creative and growth agencies
- Strong understanding of performance metrics, marketing analytics, and ROI measurement
- Excellent written and verbal communication skills
- Nice to have:
- Hands-on experience with crypto infrastructure (wallets, stablecoins, protocols, custody, etc.)
- Experience marketing to SMBs, startups, or global businesses adopting stablecoins or blockchain rails
- Background in content production, journalism, or long-form technical writing
- Existing network within crypto media and community channels
