Head of Growth, Australia

Key Responsibilities

360° Growth Strategy & Execution

• Develop and execute a full-funnel growth strategy
• Ensure growth initiatives align with OKX’s global vision while being localized to meet Australian regulatory and user needs.

Product Localization & Market Expansion

• Work with Global Product, Engineering, and Compliance teams to localize OKX’s product offerings for Australian users.
• Define product-market fit strategies, ensuring OKX’s trading features, fiat-to-crypto integrations, and institutional products cater to Australian retail, wholesale and institutional investors.
• Oversee go-to-market strategy for localized product launches, ensuring seamless execution of new feature rollouts, promotions, and user education initiatives.

Scaling & Optimizing Growth Channels

• Own the strategy for scaling performance marketing channels, including:
  • Affiliates, search marketing, paid social, lifecycle marketing, and traditional media (audio & video).
  • Partnerships, influencers, referral programs, and community engagement.
• Continuously optimize marketing spend and allocation, ensuring maximum reach, engagement, and conversion.
• Ensure lifecycle and retention marketing initiatives increase user engagement, trading volume, and long-term retention.

Data-Driven Performance & Market Insights

• Gather, analyze, and leverage market data and user insights to optimize growth strategies and campaign effectiveness.
• Implement and maintain a rigorous incrementality-based measurement approach to assess marketing effectiveness and ROI.
• Develop scalable user acquisition models, utilizing A/B testing, attribution modeling, and predictive analytics to refine campaigns.

Brand Awareness, Affinity, Advocacy & Distribution

• Build and strengthen media relations in Australia, securing positive brand exposure and reinforcing OKX’s market leadership.
• Drive thought leadership and strategic brand-building initiatives, ensuring OKX remains top-of-mind among retail and institutional investors.
• Develop community-driven advocacy programs, leveraging influencers, power users, and organic word-of-mouth marketing.
• Lead content distribution strategies to maximize reach across owned, earned, and paid media channels, ensuring OKX’s presence is amplified across key platforms.
• Partner with news, fintech, and crypto media outlets to ensure consistent, high-impact brand visibility.
• Oversee social media growth strategies, ensuring OKX maintains a strong, engaging digital presence.

Internal Stakeholder Management & Global Coordination

• Act as the key liaison between OKX Australia and global growth, product, and compliance teams, ensuring alignment on strategic priorities.
• Secure global resources, product support, and strategic backing for Australian growth initiatives.
• Ensure growth efforts align with OKX’s compliance and regulatory frameworks, maintaining leadership in regulatory transparency.

Budget & Resource Management

• Oversee and manage budget allocation for all marketing channels, ensuring efficiency and ROI-driven investment decisions.
• Establish clear performance benchmarks, tracking marketing spend effectiveness across all paid, organic, and owned growth initiatives.

Leadership & High-Performance Culture

• Foster a high-performance, results-driven growth culture, ensuring speed, accountability, and continuous improvement within the team.
• Build, mentor, and lead a world-class growth team, aligning them with OKX’s global and local strategic objectives.
• Drive cross-functional collaboration with Product, Sales, Compliance, and Global OKX Teams to ensure seamless execution of growth initiatives.

What we’re looking for:

• 10+ years in growth, marketing, or business strategy roles, with 5+ years in senior leadership.
• Proven track record driving full-funnel growth (acquisition, activation, retention, advocacy) in crypto, fintech, trading, or financial services.
• Experience localising global products for the Australian market and working closely with Product, Engineering, and Compliance teams.
• Strong background in performance marketing, lifecycle marketing, brand building, and community advocacy programs.
• Data-driven leader with expertise in growth analytics, A/B testing, and ROI optimisation.
• Strong stakeholder management, team leadership, and ability to drive results in fast-paced environments.
• Bachelor’s degree in Marketing, Business, Finance, or related field; MBA preferred.
• Deep understanding of crypto exchanges, blockchain, or digital assets is highly desirable.
• Excellent communication skills, commercial acumen, and strategic mindset.