GTM Strategy Manager

KAST is a fast-growing force in the financial technology and startup landscape. We are building the future of financial services with a focus on innovation and speed. Our culture thrives on bridging product excellence with aggressive growth, and we are looking for a key player to join our mission-driven team.

The GTM Strategy Manager will be the essential link between our Product and Growth teams, ensuring seamless alignment and execution of market strategies for new products. This role is critical for driving the successful, localized rollout of KAST’s innovations across high-priority global markets. You will be responsible for defining and implementing go-to-market plans that capture new users, accelerate adoption, and maximize product impact.

• Go-to-Market Strategy Development: Define and manage the end-to-end GTM process for new product features and launches, including positioning, messaging, pricing, and distribution strategy.
• Cross-Functional Alignment: Serve as the primary liaison between Product, Growth/Marketing, Sales, and Operations teams to ensure all departments are prepared for and aligned on product launches.
• Local Market Rollout: Lead the execution of localized product rollouts, adapting global strategy to meet the unique regulatory, cultural, and competitive dynamics of the UAE, UK, and NY markets.
• Performance Monitoring: Establish and monitor key performance indicators (KPIs) for new launches, providing data-driven insights and recommendations to optimize GTM tactics and drive sustained growth.
• Competitive Intelligence: Continuously analyze the competitive landscape and market trends to identify new opportunities and inform product strategy.
• Enablement: Develop and deliver internal and external enablement materials, ensuring all teams and partners can articulate the product’s value proposition effectively.

• Experience: 5+ years of experience in Go-to-Market, Strategy, Product Marketing, or Growth roles, specifically within a fast-growing fintech or startup environment.
• Strategic Acumen: Proven track record of developing and executing successful, data-backed GTM strategies for new products or features.
• Cross-Functional Leadership: Exceptional ability to manage complex projects and influence stakeholders across Product, Engineering, and Growth teams without direct authority.
• Global Mindset: Experience in or deep understanding of global market expansion, particularly in navigating complex, multi-regional rollouts.
• Communication: Excellent written and verbal communication skills, capable of synthesizing complex information for a variety of audiences.

Preferred

• Crypto/Web3 Experience: Direct experience working within the cryptocurrency, blockchain, or Web3 space, with an understanding of decentralized finance products and market dynamics.‍
• Localization Expertise: Familiarity with the specific nuances of the consumer fintechs/web3 companies

• Build and own KAST’s community presence in your city from the ground up.
• Host events, connect founders and VCs, and shape how our brand lives locally.
• High autonomy, creative freedom, and the chance to directly influence our global growth.
• Join a no-BS, high-energy team on track to be the next unicorn.

We hire through referrals, networks, and persistence.

• Send your resume (or LinkedIn/X profile) to careers@kastcard.com and a short note on your local community experience.
• Show us a community or event you’ve built that proves you’re world-class at bringing people together.
• After the first interview, you’ll share an event or community activation concept with us.

Our interview process is designed to ensure a mutual fit and will consist of four stages:

• Initial Interview
• Second Interview
• Case Study Presentation
• Final Interview