What is Liminal?
Liminal is a venture creation group founded by Temasek, a global investment firm headquartered in Singapore. We fuel battle-tested founders to co-found trailblazing companies.
What is the role?
We’re looking for a creative, sharp-thinking, and globally-minded Growth Marketer to help shape how Liminal and our ventures show up in the world. This is not a traditional marketing role, it’s a rare opportunity to build community, voice, and momentum across a portfolio of early-stage companies, while also crafting and growing Liminal’s brand presence as a next-gen venture builder on the global stage.
You’ll thrive in this role if you’ve lived through the zero-to-one grind. Maybe even as a founder and know how to grow a community through gung-ho creativity and unorthodox hacks, instead of just a marketing budget. You understand the power of positioning, content, and storytelling in shaping perception. You’re excited to be part of something from the ground up, building with teams before the playbooks are written.
Responsibilities
In this role, you will:
Studio Growth, Marketing & Community (Liminal)
- Develop a growth marketing strategy to build and engage a global community of founders, builders, creatives, and technologists through content, events, and online platforms
- Develop a founder/builder-centric community program (events, content, ad-hoc pop-ups) that drives knowledge exchange, idea pollination, and inspires momentum for venture building
- Drive thought leadership by developing strategic, point-of-view content that reflects Liminal’s voice and ideas — smart, bold, and ahead of the curve
- Manage studio-level brand presence, including social channels, newsletters, and campaigns that grow our awareness and attract the right talent and partners
- Develop organic, unconventional marketing strategies that lay the foundation for future growth (not just following existing playbooks)
- Ultimately, create a “gravity well” that attracts top-flight founders, builders and talent to want to build their next startup with Liminal
Venture Support & Early Growth
- Support early-stage go-to-market (GTM) strategies for ventures, helping founders shape their messaging, growth loops, and launch playbooks
- Act as a fractional Growth Partner, contributing to tactical execution (e.g., content campaigns, community activation, partnerships, early traction experiments)
- Bring creative, budget-conscious growth ideas to the table and test them quickly
- Connect ventures to relevant communities or partners to accelerate early traction
Attributes
We are looking for Growth Marketers with the following:
- Business acumen— you bring strong acumen in how ventures grow, how to position offerings in the market, and how to tie marketing activities to commercial outcomes
- Strategically agile — you can see the big picture, connect trends and opportunities, and translate them into actionable growth strategies
- Comfortable with ambiguity — you thrive in undefined, experimental environments, moving fast and creating clarity where there is none
- Clear communicator — both in writing and visuals, you turn abstract ideas into stories that resonate with diverse audiences
- Entrepreneurial at heart — you’ve founded a company or helped build something from scratch, wearing multiple hats to grow a product, project, or community
- Globally curious — you stay ahead of emerging trends, internet culture, and how to connect with diverse audiences
- Cultured in taste — you stand out with contrarian or alternative takes on technology, startups, trends, and culture, rather than following the crowd
- Bold and open — confident enough to voice your perspectives, while remaining receptive to new insights, tactics, and hacks
Nice to Have
- Experience working in a startup, venture studio, accelerator, or startup incubator environment
- A portfolio of brand or content work that shaped perception, sparked engagement, or seeded early traction
- Experience building or activating communities. Whether for a brand, product, or movement
- Comfortable working directly with founders to shape messaging and launch plans
- A distinct editorial or storytelling voice. With writing, content, or campaign samples to show
- Familiarity with early-stage go-to-market experimentation, even without formal growth tooling or budget
