At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
Ripple is growing and we’re looking for a passionate Growth Marketing Manager to join our Growth Marketing Team and have a pivotal role in RLUSD’s next phase of growth.
The ideal candidate understands how to build marketing campaigns based on the unique needs of each audience and is able to tie tactics to strategy and business objectives. They have experience building, launching, reporting and optimizing campaigns across Google, LinkedIn, X and/or and through key partners to build awareness and adoption for RLUSD.
In addition to implementing various digital marketing campaigns, this person will be responsible for regular reporting in partnership with Marketing Operations and the wider Ripple USD team. The right person doesn’t just execute and solve problems, but they’re also a self-starter who consistently looks for new ways to improve the programs and reach new goals.
WHAT YOU’LL DO:
- Work closely with our partners to position Ripple USD (RLUSD) as a trusted stablecoin for businesses. Create awareness, educational and joint-marketing campaigns with partners to generate broad RLUSD adoption
- Be responsible for day-to-day management of paid channels (e.g., paid search, paid social, display, OOH). Continuously experiment and test creative variations, messaging, and audience targeting to optimize cost efficiency and ROI
- Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported
- Identify region-specific trends, channels, and opportunities for growth. Work alongside regional teams to tailor marketing tactics and languages
- Partner closely with teams across Product and Product Marketing, Legal, Business Development, Trade and Markets team, Design, Data Science, and Compliance to ensure cohesive announcements, integration, improve acquisition performance, and gather insights to inform strategy.
- Monitor key performance metrics across channels (CPA, ROAS, LTV, etc.) and deliver actionable insights to partners
- Provide monthly, and quarterly performance updates with recommendations for ongoing improvements
- 3-5 years experience in paid search and/or paid social with exposure to demand generation campaigns
- Proven hands-on experience in platforms, preferably with previous agency experience or with an in-house advertising team
- Strong analytical approach with deep familiarity with CPL and MQLs
- Proficiency with tools such as Google Analytics, Linkedin Ads, X and Google ads
- Bold, curious, and eager to lead in a fast-moving environment
- Strong project management skills, working with global teams and diverse departments, within and outside of marketing
- Outstanding verbal and written communication skills with serious attention to detail and a commitment to excellence
- An analytical problem solver who’s willing to get deep into the numbers and enjoys making decisions based on hard data
WHO WE ARE:
Do Your Best Work
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders
- A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
- Bi-weekly all-company meeting – business updates and ask me anything style discussion with our Leadership Team
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
Take Care of Yourself
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy – work with your manager to take time off when you need it
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
