Growth Manager – SEO & AEO

About Passes:

Passes is a rapidly growing tech platform designed to help creators pursue their entrepreneurial dreams and connect deeply with their communities. Founded in 2022, Passes is building the infrastructure that powers creator businesses across content, commerce, and fan relationships. As we scale, organic discovery is a critical growth lever. Creators need to find Passes when they are researching tools, and fans need to find Passes when they are searching for their favorite creators. This role is foundational to making that happen.

Position Overview:

We are looking for a hands-on Growth Manager: SEO & AEO to fully own organic growth at Passes across both SEO and AEO. This person will be responsible for building our SEO & AEO program end-to-end. That includes strategy, execution, measurement, and iteration. You will drive visibility for Passes across Google Search and AI-driven discovery surfaces, including LLMs and chat-based search interfaces. This role is highly cross-functional and execution-oriented. You will work closely with engineering, product, content, and marketing, and you will be expected to roll up your sleeves and build. This is not a vendor-management or maintenance role. It is a true ownership role.Initial focus will be on creator acquisition. Over time, the role will expand to improving fan discovery for creator pages on Passes.

Key Responsibilities:

SEO & AEO Ownership

Own SEO and AEO as a growth channel end-to-end, including strategy, execution, and performance. Develop and execute a search strategy that ensures Passes surfaces prominently in:

• Google search results
• AI-powered search and chat interfaces
• LLM-driven discovery experiences

Continuously identify where creators are searching, asking questions, and researching tools, and ensure Passes appears at those moments.

Creator Acquisition & Brand Visibility

Build SEO programs that drive high-quality creator acquisition rather than vanity traffic. Own keyword strategy, site taxonomy, and content architecture aligned to creator intent.

Lead execution across:

• Editorial and evergreen content
• Programmatic and product-led SEO initiatives
• Reddit and community-driven discovery
• Earned visibility and citations

Measure impact in terms of creators acquired, leads generated, and downstream business results.

Fan Discovery for Creator Pages

• After core SEO foundations are established, expand focus to fan discovery.
• Increase visibility of Passes creator pages when fans search for their favorite creators.
• Partner with product and engineering to improve page structure, schema, internal linking, and crawlability.
• Help creators earn more by driving more fans to their Passes profiles.

Cross-Functional Execution

• Partner closely with engineering on technical SEO, performance, and indexing.
• Work with content, brand, and growth teams to prioritize and execute SEO initiatives.
• Translate business goals into clear SEO roadmaps and execution plans.
• Determine when agencies or contractors are helpful and when work should be done in-house.

Qualifications:

• 4+ years of experience in SEO, growth, or organic acquisition roles.
• Proven experience building SEO programs at early-stage or 0–1 companies.
• Demonstrated ability to drive meaningful business outcomes such as revenue, leads, or customer acquisition.
• Strong technical SEO fundamentals and experience partnering with engineering teams.
• Deep understanding of search intent, content strategy, and ranking systems.
• Working knowledge of AEO, AI-driven discovery, and how LLMs surface content.
• Highly execution-oriented with a strong ownership mindset.
• Comfortable operating in ambiguity and fast-moving startup environments.

Who You Are:

• You are a builder.
• You are comfortable starting from a blank page and turning it into a scalable growth engine.
• You take full ownership of outcomes and do not wait for perfect clarity.
• You are opinionated, data-driven, and relentless about impact.
• You are energized by early-stage chaos and motivated by results.
• You are willing to do the work yourself and push through obstacles to get things done.

Nice to Have

• Experience in the creator economy, marketplaces, or SaaS.
• Experience with programmatic SEO or large-scale page generation.
• Experience driving discovery through Reddit or community platforms.
• Experience optimizing content for LLM retrieval, schema for AI search, or emerging AEO patterns.

Why Join Passes

• Salary range: $120,000 – $180,000 per year depending on experience.
• Comprehensive medical, dental, and vision benefits.
• Unlimited PTO.
• 401(k) with company match.
• Ownership over a foundational growth channel with long-term impact.
• Opportunity to build from zero at a fast-scaling creator platform.
• Work alongside a world-class team in one of the fastest-growing spaces in tech.
• 🎉 Fun, creator-filled office with snacks, daily breakfast, lunches, dinners, music, and events!

Passes is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.