Role Overview
The Growth Lead is responsible for driving sustainable business growth through data-driven strategies across acquisition, activation, retention, and revenue optimization. The role focuses on identifying growth opportunities, designing experiments, and collaborating with cross-functional teams to scale the company’s customer base and product adoption.
Key Responsibilities
- Develop and execute the company’s growth strategy across the full customer lifecycle (acquisition, activation, engagement, retention, and monetization).
- Identify growth opportunities using data analysis, customer insights, and market research.
- Design, implement, and measure growth experiments to improve key business metrics.
- Collaborate with product, marketing, analytics, and commercial teams to implement growth initiatives.
- Optimize user journeys and conversion funnels across digital platforms.
- Lead lifecycle marketing initiatives including push notifications, in-app messaging, and customer segmentation.
- Monitor growth performance through dashboards and KPIs and continuously optimize strategies.
- Drive initiatives to improve customer engagement, retention, and lifetime value.
Required Skills & Qualifications
- 3–4 years of experience in growth, product, marketing, or analytics roles in a tech, fintech, or e-commerce environment.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience using MoEngage or similar customer engagement platforms (e.g., Braze, CleverTap, Iterable).
- Strong working knowledge of SQL for data analysis and growth performance tracking.
- Experience with A/B testing and experimentation frameworks.
- Familiarity with product analytics tools (e.g., Mixpanel, Amplitude, GA4, or similar).
- Ability to build and interpret dashboards using BI tools (e.g., Superset, Tableau, Power BI).
- Strong collaboration skills with product, engineering, marketing, and analytics teams.
- Excellent problem-solving and communication skills.
Success in this Role
- Improvement in acquisition, conversion, and retention metrics.
- Data-driven experimentation that results in measurable business growth.
- Successful execution of lifecycle campaigns that increase engagement and revenue.
