At PINTU, we are building the #1 crypto investment platform designed for new investors in Indonesia and Southeast Asia. We recognize that 99% of new investors are underserved because existing solutions cater mainly to pros and early adopters. That’s why we created an app that makes it easy to learn, invest, and sell cryptocurrencies—all in just one click.

We are looking for a Growth and CRM Specialist to join our Marketing and Community team. This role will develop customer engagement programs to increase user funnel performance, customer retention, and to prevent/reduce churn rate.

What You’ll Be Doing

In this role, you will

• Collaborate with, but not limited to, Marketing, Product, and Customer Experience teams to ensure all CRM programs are well communicated and executed.
• Develop product or feature recommendations based on user behavior analysis.
• Responsible for the timely implementation of customer engagement programs.
• Evaluate and report insightful findings from each CRM program iteration.
• Experimenting with copy and creative materials to drive the highest customer engagement.
• Manage and optimize promotion budget to support CRM programs

Who We Are Looking For

• Ideally, a graduate in Business, Economics, Statistics, Math, or Computer Science.
• Ability to develop and structure a customer engagement program based on customer behavior
• At least 2 years of experience in growth, data analytics, or performance marketing.
• Proficient in using spreadsheets, analytics, and CRM tools (ie, AppsFlyer, MoEngage, Mixpanel, OneSignal, Netcore, Sendgrid, Mailchimp).
• Experience in customer optimization to increase retention and prevent churn.
• Practical knowledge in SQL / BigQuery is a plus point.
• Excellent communication skills in English and Bahasa.
• Positive vibes, perseverance, and most importantly, you’re passionate about crypto!

Let’s Realise a Cryptocurrency Bank for Everyone!

We are building the #1 cryptocurrency bank for everyone to accelerate the transition to an open financial system

We have impacted many lives but there’s still plenty to do and we can’t do it alone. You can learn more about us

What is PINTU?

PINTU is a blockchain-based digital investment app that focuses on new investors. We have created a user-friendly app that helps new investors to learn, buy and invest cryptocurrency one click away.

Our agility and firm hold on our core purpose and values have allowed us to remain resilient and thrive through tumultuous times.

Learn more about PINTU here.

Department

Marketing & Community

Role

Growth Marketing Specialist

Locations

Jakarta

Remote status

Hybrid

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