Event Sales & Partnerships Manager

📍Hollywood, CA (On-Site Only)

About Passes

Passes is a rapidly growing tech platform designed to help creators pursue their entrepreneurial dreams and connect deeply with their communities. Founded by visionary tech leader Lucy Guo in 2022, Passes is scaling fast—powered by innovation, world-class talent, and a mission to empower creators at every stage.

As we continue expanding our footprint in the creator economy, we are building out a best-in-class events ecosystem centered around The Lilian, our headquarters and multi-purpose creative space for community events, productions, and partner activations.

Position Overview

We are seeking a dynamic, entrepreneurial Event Sales & Partnerships Manager to lead all revenue-driving initiatives tied to The Lilian and Passes-produced creator events. This role will own:

1. Space Rental Sales & Account Management

Renting out The Lilian—including our podcast studio, music studio, and event space—to external partners, creators, agencies, and brands.

2. Event Sponsorship Sales

Selling sponsorship packages for Passes-produced events including content houses (e.g., Coachella), seasonal events (e.g., Creator Holiday Party), creator workshops, and community programming.

3. Event Operations & Logistics

Acting as the bridge between the client and the internal Passes team to ensure flawless execution—from contracting through day-of event management.

This is a highly cross-functional, revenue-generating role ideal for someone who thrives in sales, partnerships, experiential events, and creator-centric environments.

Key Responsibilities

Event Space Sales & Rentals (The Lilian)

• Lead all inbound and outbound sales efforts to secure rentals for the Passes HQ event space, podcast studio, and music studio.
• Develop, maintain, and grow a strong pipeline of creators, production teams, agencies, and brand partners.
• Conduct tours, build proposals, draft contracts, and negotiate terms end-to-end.
• Own all rental logistics including schedules, AV needs, vendor coordination, check-ins/outs, and onsite support.
• Build repeatable rental processes to scale utilization and maximize revenue.

Event Sponsorship Sales & Brand Partnerships

• Package, pitch, and sell sponsorship integrations for Passes-owned events (e.g., Coachella content house, Creator Summits, seasonal events, workshops).
• Create compelling sponsorship decks, pricing models, and activation concepts grounded in creator community insights.
• Build and maintain relationships with brand partners, agencies, and experiential teams across verticals.
• Collaborate closely with the Marketing, Creator Success, and Production teams to align sponsorship deliverables with event programming.

Event Execution & Logistics

• Serve as the primary liaison for all rental and sponsorship clients—ensuring a white-glove experience from contract signing to day-of execution.
• Develop run-of-show documents, coordinate load-ins, manage vendor relationships, and support onsite operations as needed.
• Partner with internal teams including Production, Comms, Creator Success, and Finance to ensure seamless and professional execution.
• Maintain detailed documentation, invoices, contracts, calendars, and operational workflows.

Strategy, Reporting & Process Development

• Forecast rental and sponsorship revenue accurately and consistently.
• Track KPIs including space utilization, client retention, revenue performance, and sponsorship ROI.
• Conduct market research on competitive venues, experiential trends, and sponsorship best practices.
• Propose scalable systems to optimize The Lilian’s calendar, rental pricing, sponsorship packaging, and operational efficiency.

Qualifications

• 3–7+ years of experience in event sales, venue management, experiential marketing, partnerships, hospitality sales, or related fields.
• Proven track record in revenue-driving roles—selling venue rentals, sponsorships, or experiential activations.
• Strong understanding of event logistics, production workflows, and onsite operations.
• Exceptional communication, negotiation, and relationship-building skills.
• Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously.
• Thrives in fast-paced, entrepreneurial environments with shifting priorities.
• Ability to work select evenings, weekends, and event days as needed.
• Proficiency in CRM (HubSpot/Salesforce), Tripleseat (or similar), Monday.com (or similar) Google Suite, decks, and basic financial documentation.
• Experience managing certificates of insurance (COIs) for all events to ensure third-party vendors meet required liability coverage.

Why Join Passes

• Competitive salary + performance-based commission structure.
• Comp range: $80,000 – $130,000 per year depending on experience
• Equity package.
• Comprehensive medical, dental, and vision benefits.
• Unlimited PTO.
• 401(k) with company match.
• Access to iconic creator talent, events, and experiences.
• Work at The Lilian—one of LA’s most aesthetically inspiring creator HQ spaces.
• Accelerated career growth in one of the fastest-moving industries in the world.