Director, Product Marketing – B2B and B2G (Government)

Opportunity for Impact

Join Taxbit and shape the go‑to‑market (GTM) success of our industry‑leading information reporting and tax regulatory compliance solutions. As Senior Product Marketing Director, you will be expected to work very closely with the subject matter experts within the business – to craft the product marketing and content strategy that propels our Enterprise B2B and Public Sector B2G solutions from awareness to expansion. You will excel at crafting persona‑driven messaging and enablement, that accelerates revenue growth, and customer adoption across geographies and jurisdictions.

If you thrive on balancing right‑brain creativity with left‑brain analytical rigor, want significant ownership of outcomes through the creation and execution of end-to-end marketing strategies, and enjoy collaborating with world‑class SMEs, PMs, engineers and GTM teams, this role is for you.

Key Responsibilities

You are the voice of the product and the architect of GTM success. You will develop and operationalize cross‑channel messaging matrices by ICP, product and persona, guide launches, enable Sales, and partner with SMEs, Product Managers and Engineering to equip GTM teams with the content, tools and intelligence required to win.

• Go‑to‑Market Strategy & Ownership – Own the end‑to‑end GTM strategy for TaxBit’s Enterprise SaaS and Public Sector offerings, defining goals, success metrics, and timelines through structured GTM plans across the entire customer lifecycle.
• Persona & Messaging Development – Build, validate, and iterate robust buyer/user personas, and develop and own cross‑channel messaging matrices ensuring consistency, relevance, and differentiation for each ICP, persona, product line, geography and jurisdiction.
• Launch Excellence & Sales Enablement – Lead product and feature launches in sync with Product and Engineering roadmap, and create enablement assets (battlecards, pitch decks, ROI tools, and pricing & packaging guides) that empower GTM teams to exceed pipeline and revenue goals.
• Program & Funnel Optimization – Demonstrate revenue impact by partnering with Demand Gen to design and execute multi‑channel programs, leveraging data to test, learn to optimize pipeline, product adoption, and expansion.
• Market Intelligence – Conduct ongoing competitor teardowns, market sizing, and pricing analysis to inform Taxbit’s market positioning and product roadmap.
• Collaboration & Evangelism – Align deeply with SMEs, PMs and Engineering to maintain tight feedback loops and accurate, real‑time knowledge transfer, and serve as a product spokesperson on sales calls, customer advisory boards, and industry events.

Professional Qualifications

• Extensive, proven track record of launching RegTech SaaS products and executing sales enablement across GTM strategies that outperform targets.
• 6+ years of product marketing experience in B2B SaaS, with at least 2 years driving Enterprise GTM motions (Public sector experience is a bonus)
• Preferred 2+ years’ experience in web3 / digital assets / blockchain or regulated fintech.
• Proven track record of creating cross-channel persona‑based messaging frameworks and sales enablement assets that accelerate pipeline and adoption.
• Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions and content.
• Experience working with industry-leading CRM, Marketing Ops, email marketing software, and other MarTech solutions.
• Ability to craft original content that resonates with the target audience through exceptional written, verbal and visual communication.
• Ability to create pricing and packaging proposals that will help TaxBit drive rapid revenue growth through a deep understanding of the market, buyer, user, and competition

Personal Characteristics

• Tenacious self‑starter who rolls up sleeves and GSD in a fast‑moving environment.
• Strategic thinker with analytical depth, comfortable balancing data insights with creative storytelling.
• Ability to assess business problems and formulate the numbers into a comprehensive strategy.
• Strong Stakeholder management with the ability to influence across all levels of the organisation
• Flexible, curious, agile, and adaptable to shifting priorities in a high‑growth, fast moving environment.