Director, Events

Position Summary:

Grayscale is seeking a strategic and execution-focused Director, Events to lead our event strategy and execution across owned and sponsored experiences. Reporting to the Chief Marketing Officer, the Director will partner closely with Sales, Marketing, and Leadership to design and deliver impactful, brand-aligned events that drive revenue, deepen relationships, and elevate the presence across the investment landscape. This is a critical leadership role that blends creative experience design with operational excellence, with direct responsibility for shaping how our audiences experience the Grayscale brand.

Responsibilities:

• Lead the strategy, planning, and execution of Grayscale’s event presence—including hosted experiences, strategic sponsorships, and participation at industry conferences
• Align event programming with sales goals and marketing campaigns to drive engagement, deepen relationships, and accelerate pipeline growth
• Partner cross-functionally with Sales, Channel Marketing, Product, and Brand to deliver audience-specific experiences across advisor, institutional, and partner segments
• Oversee all aspects of event delivery, including content strategy, speaker coordination, format design, onsite logistics, and post-event engagement
• Manage the execution of virtual and hybrid events, selecting platforms and designing digital-first experiences that scale reach and impact
• Own event analytics: define KPIs, track performance, forecast budgets, and report on ROI and strategic outcomes
• Manage agency and vendor relationships, ensuring seamless execution, cost-efficiency, and brand consistency
• Serve as the on-site lead at key events and act as an internal advocate for innovation in event formats, attendee experience, and technology adoption

Prior Experience/Requirements:

• 7–12 years of experience leading strategic event, experiential, or field marketing programs, preferably in financial services, fintech, asset management, or high-growth sectors.
• Demonstrated success building and delivering multiformat event strategies, including virtual, hybrid, and in-person experiences.
• Detail-oriented with high standards for quality, brand consistency, and attendee experience; adept at immersive programming and experiential design.
• Proven leadership experience in managing vendors and partners, from selecting best-in-class partners to negotiating terms and contracts to coordinating vendors on-site.
• Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries