Developer Marketing Lead

Who We Are

The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high performance blockchain that can deliver a fast and friendly user experience, without sacrificing security. The Solana Foundation is working to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely around the world. We are looking for talented people who are willing to jump right in and use their expertise to help the ecosystem build.

The Opportunity

Solana Foundation is seeking a highly driven Developer Marketer. Developers are the heart of the community and help shape the future of products on Solana. The goal of this role is to attract new talent into the ecosystem, help with distribution of developer resources, and raise the average skill level of Solana developers with the Developer Relations team.

This role requires an entrepreneurial, self-motivated marketer with an eye for understanding what attracts developers, how to improve distribution of all channels, and with enough agency can help build the narrative around developing on Solana.

To be successful in this role

You will:

• Design and execute developer acquisition and retention strategies across channels (social, content, events, hackathons, communities).

• Craft clear, compelling narratives around Solana’s dev tooling: SDKs, payments rails, DeFi primitives, AI integrations and beyond.

• Identify and run initiatives to bring in new talent into the ecosystem.

• Build awareness through campaigns, partnerships, and targeted outreach to web2 and web3 dev communities.

• Collaborate with technical leads to produce content such as tutorials, example apps, case studies, and developer spotlights.

• Analyze developer funnel metrics including activation, retention, engagement and continuously improve based on data-driven insights.

• Coordinate with ecosystem partners, accelerators, and educational programs to scale Solana’s reach among builders.

• Stay deeply embedded in dev conversations (Twitter, Reddit, Discord, GitHub, Stack Overflow) and represent Solana in the right channels.

You ideally have:

• 4+ years in developer marketing, hackathon promotion, developer relations, or technical growth at a developer-focused company (blockchain or SaaS preferred)

• Understanding of the developer journey, from initial awareness to adoption, contribution, and retention.

• Experience with blockchain or fintech products (e.g., smart contracts, payments, DeFi, custody, or API integrations).

• Ability to translate technical topics into engaging, approachable content for developers.

• Proficiency in developer channels and growth tactics, open-source communities, hackathons, GitHub, Stack Overflow, Discord, X/Twitter, etc.

• Collaborative mindset and ability to work cross-functionally with marketing, ecosystem, and protocol teams.

Bonus points:

• Familiarity with Solana’s developer stack and application ecosystem

• Prior experience managing or growing a developer community or open-source project.

• Strong technical writing or content creation background.
  Experience running developer incentive programs or hackathons.

• Comfort with data analysis and performance tracking for developer funnels.