Customer Marketing Director

About the company:

LinkSquares is a Boston-based, AI-powered CLM SaaS leader trusted by organizations like DraftKings, Manscaped, and Vivid Seats. We automate the contracting process for legal, finance, and HR teams, helping them save time, cut costs, and improve business outcomes. For more information, visit linksquares.com.

About the team:

You’ll join a high-energy Marketing organization that operates at the heart of the business. We are a group of storytellers, data-enthusiasts, and strategists who believe that our customers are our greatest asset. Our team culture is built on transparency, creative problem-solving, and mutual support—we celebrate big wins together and tackle challenges as a unit. You will sit at the strategic intersection of Product, Sales, and Customer Success, working with teammates who are as committed to your professional growth as they are to hitting our collective retention and expansion goals.

About the role:

The Customer Marketing Director will shape how we engage, grow, and champion our customer base. In this high-impact role, you will be the primary architect of our customer journey, ensuring our users find continuous value and become vocal advocates for our AI-powered CLM. You’ll join a collaborative team where you have the autonomy to evolve an existing foundation while building new, scalable programs that directly influence retention and expansion. This is an ideal role for a strategic thinker who enjoys the balance of high-level planning and hands-on execution.

Responsibilities:

• Strategy & Lifecycle: Develop and lead the end-to-end customer marketing roadmap to improve onboarding, product adoption, and renewals.
• Advocacy & Community: Build and scale programs that amplify customer voices, including case studies, user groups, advisory boards, and reference initiatives.
• Cross-Functional Partnership: Collaborate closely with Product, Customer Success, and Sales to ensure a seamless experience and a unified voice across all customer touchpoints.
• Storytelling: Partner with the Brand and Content teams to transform customer success data into compelling narratives that showcase real-world business impact.
• Data-Driven Campaigns: Design segmented, multi-channel campaigns (email, in-product, and digital) that educate users and encourage deeper product engagement.
• Feedback Loops: Operationalize customer insights to help inform the product roadmap and refine our market messaging.
• Performance Tracking: Define and monitor key success metrics, such as Net Retention Rate (NRR), advocacy participation, and engagement health.

Requirements:

• B2B SaaS Experience: Several years of experience in Customer, Lifecycle, or Product Marketing, ideally within a fast-growing software environment.
• AI Curiosity: Experience (or a strong interest) in marketing AI-powered tools and translating technical capabilities into practical, user-centric benefits.
• Collaborative Leadership: A track record of working across departments to achieve shared goals and build consensus.
• Analytical Mindset: Familiarity with tools like Salesforce and HubSpot to track campaign health and customer health signals.
• Adaptability: The ability to create structure and find paths forward in a dynamic, evolving environment.

Compensation for this role includes an annual base salary between $130,000 to $150,000. The estimated compensation range listed in this job posting reflects base salary only. This role may include additional forms of compensation such as a bonus. LinkSquares takes into consideration a number of factors when determining an employee’s starting salary, including work location, job-related skills, and relevant education, experience and training. The recruiter assigned to this role will share more information about the specific compensation and benefit details associated with this role during the hiring process.

Candidates are eligible to participate in the company’s benefit programs. LinkSquares’ benefits include but are not limited to medical, dental, and vision insurance, 401k retirement plan with a company match, equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), flexible paid time off, generous parental leave, life and disability insurances and more.

LinkSquares is an Equal Opportunity Employer and does not discriminate based on any legally protected characteristics.