As Creator Manager for Fnatic’s Crew programme you’ll own the day-to-day execution, performance, and growth of an important initiative connecting Fnatic and its partners to our fans through some of the most exciting emerging creator talent in gaming. You’ll ensure Crew talent deliver consistently, partners see value, and the programme scales sustainably.

This role sits at the intersection of influencer management, partnerships, and commercial execution. If you love to see things grow, are meticulously organised and thrive interacting with people, this could be the job for you!

What you’ll do:

• Manage the end-to-end operation of Fnatic Crew (UK first, with global collaboration)

• Maintain Crew tiers, performance scoring, and progression logic; and identify high-potential talent for deeper partnership

• Ensure all always-on talent obligations are delivered (branding, panels, overlays, disclosures)

• Own the Crew talent lifecycle: onboarding > activation > performance review > retention/offboarding

• Brief Crew talent on activations, expectations, and timelines, and act as their primary point of contact

• Provide structured feedback based on performance data (not vibes)

• Execute paid creator activations (“Drops”) with partners; coordinating briefs, deliverables, deadlines, and approvals

• Track delivery status and flag risks early, and ensure contracts, disclosures, and brand guidelines are adhered to

• Support commercial teams with creator recommendations and pricing logic, as well as surfacing opportunities for additional activations or optimisations.

• Support strong partner relationships by ensuring Crew talent deliver agreed outputs, and maintain partner confidence through strong organisation, clarity, and consistency

• Track creator performance across key metrics (output, engagement, growth, reliability), and maintain associated dashboards and scorecards

• Contribute insights into what content, creators, and formats are working — and why

• Work closely with Commercial, Legal, Marketing, and Content/Social teams, and support wider strategic planning

• Lead ad-hoc creator talent projects when they arise

We’re looking for:

• Demonstrated experience in influencer marketing, creator management, or partnerships

• Great people skills; able to manage expectations with talent and remain calm under pressure

• Strong organisational and communication skills

• Comfort working with data, reporting, and performance metrics

• Strong understanding of Twitch, YouTube, and short-form content platforms

• Initiative and comfort dealing with ambiguity

• Ability to work independently coupled with openness to asking for help when needed

Diversity, Equity & Inclusion: #AlwaysFnatic

At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad.

We know that applying for jobs can be daunting – but be assured that at Fnatic:

• Who you are, and how you identify has no impact on our selection process

• We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you

• We’re happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience – just let us know.

About us

Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.

Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.

Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.

Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.