Consumer Marketing Manager

About Blackbird

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

About Our Team

At Blackbird, our values guide everything we do and our talent principles define the key traits we seek in our employees.

We have passion for our product – committed to our mission and instinctively think like and go the extra mile for our customers. We are elite performers – striving for excellence, going above and beyond to achieve exceptional results, and learning quickly with horsepower, drive, and grit. We make others better – taking initiative to elevate others, giving and receiving feedback, and championing a culture of growth. We hold one another accountable to living out our talent principles as we march together to achieving our mission.

We are an in-office culture that values the power of in-person connection and collaboration. Just as Blackbird fosters magical in-restaurant experiences, we believe being together ignites creativity, accelerates problem-solving, and strengthens the team spirit essential to driving our mission forward.

About the Role

We’re looking for a hands-on, creative, and culturally tuned-in Consumer Marketing Manager to help us grow Blackbird’s user base and deepen engagement through scrappy, brand-aligned marketing programs. This is a roll-up-your-sleeves kind of role — ideal for someone who moves fast and thrives on doing a lot with a little, while maintaining quality work.

You’ll lead user growth through partnerships, incentive-driven campaigns, and outside-the-box acquisition strategies that don’t rely on big paid budgets. You’ll also shape the consumer journey in collaboration with Product Marketing, Loyalty, Product and GTM (Sales), ensuring every new user understands the value of $FLY, Blackbird Club, and our growing set of perks.

This is an opportunity for someone who knows how to make cultural noise, understands how to convert attention into action, and wants to build something meaningful from the ground up.

Responsibilities

• Own the consumer growth strategy — from local partnerships and referrals to cultural campaigns and conversion-driving programs
• Launch and optimize ambassador, referral, and reward programs to drive organic and viral growth
• Identify scrappy, culturally relevant ways to acquire new users (e.g., collabs, pop-ups, local partnerships, incentive-based hooks)
• Collaborate with GTM and restaurant partners to activate co-marketing efforts and amplify visibility in real-world dining moments
• Define lifecycle marketing strategy in collaboration with Product Marketing; bring it to life through thoughtful campaign planning and briefing
• Draft clear, compelling briefs for content, lifecycle, and design — translating insights into executions that resonate
• Partner with Product and Loyalty to ensure users understand and adopt new features, benefits, and programs
• Track performance, test aggressively, and evolve tactics based on data and on-the-ground learnings

Qualifications

• 5–7 years of experience in consumer, brand, or growth marketing (startup or brand-side)
• Proven success driving acquisition and engagement through organic and product-led tactics (e.g., incentives, partnerships, community)
• Excellent writer and communicator — confident creating messaging, briefs, and campaign frameworks
• Creative thinker with a sharp eye for culture and a knack for unconventional ideas that get attention
• Execution-first mindset — thrives on rolling up sleeves, operating independently, and bringing scrappy ideas to life
• Experience building lifecycle messaging strategies and using CRM and messaging platforms (e.g., Braze, Iterable, Customer.io)
• Comfortable working cross-functionally with Product, Content, Design, Loyalty, and GTM
• Passion for hospitality, loyalty, or shaping brand experiences is a plus

Nice to Haves

• Experience at an early-stage startup
• Passion for restaurants and hospitality

Pay Transparency Notice & Benefits

Depending on your work location and experience the target annual salary for this position can range from: $140,000 – $175,000 USD. Disclosure in accordance with New York City’s Pay Transparency Law.

Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks — subject to applicable taxes and based on eligibility.

Commitment to Equal Opportunity

Blackbird Labs is committed to building a diverse and inclusive workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender identity or expression, sexual orientation, or any other basis protected by applicable law. Blackbird also considers qualified applicants with criminal histories, in a manner consistent with applicable laws. For US applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E-Verify program.

Join us and discover what the best work of your career could look like here at Blackbird.