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Design, launch, and optimize referral / rebate / commission systems to drive sustainable user acquisition
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Architect and scale global community nodes / ambassador / super-team structures in key markets
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Recruit, manage, and incentivize KOLs / influencers / opinion leaders to drive traffic, conversions, and trading volume
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Gather market insights and user feedback from communities to inform product development and enhance user experience
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Work cross-functionally with Product, Marketing, Operations, and Compliance to align growth initiatives with broader strategic goals
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Monitor, analyze, and iterate on campaign performance metrics (conversion rates, retention, LTV, ROI)
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Provide ongoing support, training, and enablement for community ambassadors and nodes in each region