Brand Marketing Director

by OKX

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21 July 2025

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual’s freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You’ll Be Doing

市场战略制定与执行：制定并执行覆盖华语市场的品牌、市场和用户增长战略，提升品牌知名度与用户粘性。
品牌管理与传播：构建和维护品牌形象，主导市场传播、公共关系、社交媒体、线上线下活动等多渠道推广。
本地化市场拓展：深入理解华语用户偏好、监管环境及竞争格局，制定本地化运营策略并推动落地。
跨部门协作：与产品、风控、法务、商务等多团队协作，确保市场策略合规、高效执行。
团队管理：搭建并管理区域市场团队，赋能下属，提升整体战斗力与执行力。
数据分析与增长：基于用户行为数据和市场反馈，持续优化品牌营销策略与营销渠道，实现有效转化。

Market Strategy Development and Implementation: Create and execute comprehensive brand, market, and user growth strategies tailored for the Chinese-speaking market, aimed at enhancing brand visibility and fostering user loyalty.
Brand Management and Communication: Establish and uphold a strong brand identity, leading multi-channel marketing initiatives, including public relations, social media engagement, and both online and offline promotional events.
Localized Market Expansion: Conduct in-depth analyses of the preferences of Chinese-speaking users, the regulatory landscape, and competitive dynamics to formulate and implement effective localized operational strategies.
Cross-Functional Collaboration: Partner with product, risk management, legal, and business development teams to ensure that market strategies are compliant and executed with maximum efficiency.
Team Leadership and Development: Build and manage a high-performing regional market team, empowering team members to enhance overall effectiveness and operational execution.
Data-Driven Analysis and Growth Optimization: Utilize user behavior data and market feedback to continuously refine brand marketing strategies and channels, driving effective conversion rates.

What We Look For In You

本科及以上学历，市场营销、传播、公关、金融、区块链等相关专业优先；
至少5年以上大型互联网公司、金融科技、互联网证券等行业市场相关经验，3年以上管理岗位经验；
熟悉目标市场的用户生态、媒体环境、政策法规，有成功的本地化品牌或用户增长项目经验；
强烈的结果导向，优秀的领导力与项目管理能力；
中英文流利，皆可做工作语言。

Educational Background: Bachelor’s degree or higher in Marketing, Communications, Public Relations, Finance, Blockchain, or related disciplines is preferred.
Professional Experience: Minimum of 5 years of relevant market experience within large internet companies, fintech, or internet securities, with at least 3 years in a management position.
Market Acumen: Strong understanding of the user ecosystem, media environment, and regulatory frameworks in the target market, with a proven track record of successful localized branding or user acquisition projects.
Results Orientation: Demonstrated ability to drive results, with exceptional leadership and project management skills.
Language Proficiency: Bilingual in both Chinese and English to communicate with different stakeholders

Perks & Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees’ growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!

#LI-KW1 #LI-ONSITE

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Employment Type

On-site

OKX

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Brand Marketing Director

Who We Are

What You’ll Be Doing

What We Look For In You

Perks & Benefits

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